Spa Business Strategies: A Plan for Success [Paperback]

Janet M. D'Angelo (Author)

Book Description

Publication Date: November 29, 2005 | ISBN-10: 1401881645 | ISBN-13: 978-1401881641 | Edition: 1

Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the current and future state of the industry, explaining fundamental practices in business development, and interpreting data in a meaningful way that highlights the real concerns of day spa owners. The interactive approach is meant to involve the reader and encourage the completion of the challenging tasks involved in starting and maintaining a successful business. The text uses thought-provoking questionnaires, targeted worksheets, and practical examples to guide the reader through important business topics such as developing a business plan, purchasing a day spa, finding the right location, financing, marketing, utilizing technology, designing a functional spa, and much, much more. This unique text is designed to encourage the day spa owner or future manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry.

Editorial Reviews

Review

Great concept. A much needed tool for today's Salon/Spas.

Looks like a great idea. The outline covers a wide variety of business issues that need to be discussed. This text may be a fresh perspective

I think the product would be beneficial to the spa owner. I agree with the overall concept and target market. The outline appears to cover all the topics.

Product Details

• Paperback: 416 pages
• Publisher: Milady; 1 edition (November 29, 2005)
• Language: English
• ISBN-10: 1401881645
• ISBN-13: 978-1401881641
• Product Dimensions: 9.2 x 7.9 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #60,933 in Books (See Top 100 in Books)
  • #25 in Books > Business & Investing > Industries & Professions > Sports & Entertainment

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Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars Most Comprehensive Guide..., May 1, 2006

By 

C. Guy "visionary" (New England) - See all my reviews
(REAL NAME)   

This review is from: Spa Business Strategies: A Plan for Success (Paperback)

What didn't Ms. D'Angelo cover? I can't think of anything! A mass of valuable information for anyone considering the Spa business. This book will be an invaluable guide for my business for a long time. It has done the work and the research for me. With the most up to date information for todays marketplace. A comprehensive outline for bringing a vision to reality and beyond. I feel so much more confident now in where to start and how to market and promote my business and how to keep it fresh and viable into the future. I'm so grateful for this book.

15 of 16 people found the following review helpful:

5.0 out of 5 stars Great book with a wealth of information!, March 17, 2006

By 

M. Logan (Florida) - See all my reviews
(REAL NAME)   

This review is from: Spa Business Strategies: A Plan for Success (Paperback)

An easy read with lots of valuable information on how to do it right the first time. Plenty of resources listed to gather more info from, as well as the importance of the marketing plan and how to go about it. Even if our are already established the book offers many useful tools for successful business operations.

5 of 5 people found the following review helpful:

5.0 out of 5 stars At last a book that gets the nuts and bolts of the Spa business, October 14, 2007

By 

Carlos Toshiro Kurimoto - See all my reviews
(REAL NAME)   

This review is from: Spa Business Strategies: A Plan for Success (Paperback)

Janet D'Angelo has done a great work to simplify the real nuts and bolts of what a Spa Business entails. Has saved me an enourmous amount of money and time.