Space Race
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Editorial Reviews
Review
“...the only book published by a practitioner to address the issue of who will take the lead in the new communications planning world.." (Admap, February 2007)
"This volume is a great read and challenges our current planning ideas". (Brand Strategy, October 2008)
Product Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
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Inside This Book
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First Sentence:
People cannot abide an empty space. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
other agency types, communications planning business, brand governance, media agencies, channel planning, communication independents, communication exposure, flexible organism, communications planner, retail media, media agency, media price, manufacturing clients, brand idea, brand owners, media owners, media planning, client organisations, media planner, holding groups, creative agencies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Strategy Map, New York, Soul Meter, South Africa, Data Consultancy, John Grant, Grant Millar, James Walker, Share Fig, Nota Bene, Real Beauty, The Ingram Partnership, Added Value, General Motors, Integrated Management Clients, Media Communication Research, Millward Brown, North America, Project Apollo, Red Bull, Rob Hill, Chris Ingram, Estimate Total, George Michaelides, The Coca-Cola Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
People cannot abide an empty space. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
other agency types, communications planning business, brand governance, media agencies, channel planning, communication independents, communication exposure, flexible organism, communications planner, retail media, media agency, media price, manufacturing clients, brand idea, brand owners, media owners, media planning, client organisations, media planner, holding groups, creative agencies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Strategy Map, New York, Soul Meter, South Africa, Data Consultancy, John Grant, Grant Millar, James Walker, Share Fig, Nota Bene, Real Beauty, The Ingram Partnership, Added Value, General Motors, Integrated Management Clients, Media Communication Research, Millward Brown, North America, Project Apollo, Red Bull, Rob Hill, Chris Ingram, Estimate Total, George Michaelides, The Coca-Cola Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 9
books:
See all 9 books this book cites
- The Wisdom of Crowds by James Surowiecki on page 109, and Back Matter
- Added Value by Mark Sherrington on page 4, and Back Matter
- The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant on page 37, and Back Matter
- Fire and Water by Mike Lipkin in Back Matter
- The Space Race (Issues Series) by Pearce Wright in Front Matter
See all 9 books this book cites
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96% buy the item featured on this page: Space Race: An Inside View of the Future of Communications Planning $28.35 |
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