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Spark & Hustle: Launch and Grow Your Small Business Now Paperback – June 5, 2012

28 customer reviews

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Editorial Reviews

Review

"Tory will inspire you to pounce on your ideas, knock down obstacles, and get moving right now on your path to prosperity." — Liz Lange, retail maternity pioneer

"If you're an aspiring entrepreneur you'd be crazy not to read Tory's book." — Barbara Corcoran, real estate mogul, business expert, and investor on Shark Tank

About the Author

Tory Johnson is the founder and CEO of Women For Hire, which produces recruiting events across the country; a contributor for Good Morning America; and a contributing editor at Success Magazine. She is the New York Times bestselling author of Fired to Hired and Will Work from Home.

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Product Details

  • Paperback: 304 pages
  • Publisher: Berkley; 1 edition (June 5, 2012)
  • Language: English
  • ISBN-10: 0425247465
  • ISBN-13: 978-0425247464
  • Product Dimensions: 5.4 x 0.7 x 8.2 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #700,777 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Erika Lyremark on June 5, 2012
Format: Paperback
Spark and Hustle is as much about the big picture as it is the details. It's a practical, step-by-step guide to being a highly successful entrepreneur. Tory lays it all out for you, from realistic budgeting to making friends with the press. She gives you loads of real-life examples, and reminds you to allow for your own preferences, limitations, and timetables.

Three things that really stood out for me:

1. Her level-headed approach to bootstrapping. Tory's not someone to bootstrap for its own sake, but she's also not someone to spend cash just because she can. She mentions that she will often stay at a respectable but definitely not 4-star motel chain because it offers free breakfast and free business office services - both of which are often extra charges at ritzier places.

2. Her affinity for what I call getting a comrade of kick-ass. Teaming up with someone whose services complement your own is smart on so many levels! Tory explores this idea in detail and gives you a lot of food for thought. Start looking around to see who might make a great comrade of kick-ass for you!

3. Her advice and suggestions for effective networking and thinking on your feet. The mark of a true hustler! Real-world scenarios, examples from her own life - even ones that are a little humbling - it's all there, in a very smart-yet-accessible way.

(Oh - and can I just add that there's homework in this book? (I love homework!) Worksheets galore, ladies! So you can figure out your game plan as you go. And bonus: It's a really fun read!)

I highly recommend Tory Johnson's Spark and Hustle. Her new book is the real deal.
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5 of 5 people found the following review helpful By Clint Howitz on June 20, 2012
Format: Kindle Edition Verified Purchase
OK, so you've made the decision to stop letting other people determine your career path and income limit. You want to turn your passion into something marketable and begin taking pride in the work you do by building your own business. Or maybe you've already started down the road to being an entrepreneur. Regardless, you may or may not have already found out that the entrepreneurial road is not for the faint of heart and the best thing to help you down that road is real world advice from entrepreneurs who have stumbled, fallen and succeeded - People who have already lived through what is ahead of you. Tory Johnson is one of those people who are few and far between and her passion is to help others succeed like she has.

Do yourself a big favor and read Spark & Hustle no matter what stage your startup is in. And once you are done reading it, don't put it with the rest of your book collection. Keep it handy as a guide to go back and reflect on as your business evolves.

Throughout the book there is invaluable practical advice about fears you will face and how to overcome them, networking, partnering and publicity and staying focused on THE #1 most important driving force to fuel your business growth - sales and profit. There are also checklists and exercises to help you assess, plan and execute and success factors from many of the thousands of entrepreneurs Tory has worked with.

I highly recommend this book to anyone who is considering the entrepreneurial lifestyle but not sure where to start or if you should. Read and absorb what Tory has generously shared in this book!
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5 of 6 people found the following review helpful By EHT on June 30, 2012
Format: Paperback Verified Purchase
If you have been reading many books on, "Starting your own business," this will be

your last! The author gives you detailed information on all aspects of persuing

your life long dream of becoming a success with your small business.
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Format: Paperback
I really enjoyed this book.

Tory Johnson, a name I was unfamiliar with until I came across her book in the library is apparently a phenomenal businesswoman.

She has done PR for both ABC and NBC news and puts on different workshops and conferences across the country catered toward women. Had I known this book was intended for women I would've likely put it down. But, after reading the first few pages - packed with insight and inspiration I figured I had a duty to finish it.

This book is definitely meant for the person looking to start their own business as a bootstapper. She gives quite a few tips on how to start a new business without going too deeply into debt and then peppers every other page with advice and insight from other entrepreneurs in other fields.

I can't really think of anything the author "needs to work on" in order to make this a better book. I thoroughly enjoyed it and may have to put it on my "oft-read" book shelf as opposed to my "why/when/how did I buy this?" book shelf.
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Format: Kindle Edition Verified Purchase
This book was filled with useful information from start to finish and I would recommend it to any small business owner!
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Format: Paperback
..to start your own business, then you are sharp enough to take this book for what it is.
No topic in depth, but the book is filled with reminders, the little things that some people would forget.
Author is a "give to give" person...not a "give to get" person. The book emphasizes this philosophy from start to finish.
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By Mrs. T on May 14, 2013
Format: Paperback Verified Purchase
This book is filled with inspiration and information. There are lots of great tips and recommendations. I was inspired by Tory's real life situations and the lessons that she's learned along the way. I used the book to get me focused on my business plan and vision. I would definitely recommend this book.
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