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The title says it all; if you are interested in how to run your company and how to market it well, you must read this book. Read morePublished on November 8, 2011 by Radius
Karjaluoto writes in a way that makes it easy to understand why the consumer landscape has been declining in quality over the years. Read morePublished on April 16, 2011 by Jason A. Tselentis
My employer gave me Speak Human to read - I must admit, I wasn't exactly enthusiastic at the idea of reading yet another marketing and branding book. Read morePublished on March 4, 2011 by katetowsey
A Vancouver marketing firm SmashLAB was started in 2000 by Eric and his partner Eric Shelkie. This book is a compendium of lessons learned (perhaps ordeals by fire) working in... Read morePublished on December 16, 2010 by Reg Nordman
I'm a graphic designer, and while reading Eric Karjaluoto's book I felt as if he were personally reminding me of things we tend to forget in the day-in, day-out world of running a... Read morePublished on November 16, 2010 by Santoro
My failing: I look at a book's length first. This one is around 294 pages total.
See, I just wonder if -- right now: post-Internet, post-fragmented, pre-Buddha -- the... Read more
Speak Human. This is the advice I wish I had received over two years ago when I started my business. Read morePublished on October 11, 2010 by J.R. Sedivy
Eric Karjaluoto really does "speak human." The new marketing is all about telling stories that resonate with your target audience. Eric is a master at this. Read morePublished on October 3, 2010 by Nancy
In "Speak Human" Karjaluoto does a wonderful job teaching small business managers how to approach marketing on their own terms using both new media (like social networks) and... Read morePublished on September 23, 2010 by The Marketing Guy Who Drives Sales -r