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Speak Like a CEO: Secrets for Commanding Attention and Getting Results Hardcover – April 21, 2005

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Speak Like a CEO: Secrets for Commanding Attention and Getting Results + Executive Presence:  The Art of Commanding Respect Like a CEO + The Power of Presence: Unlock Your Potential to Influence and Engage Others
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Product Details

  • Hardcover: 240 pages
  • Publisher: McGraw-Hill; 1 edition (April 21, 2005)
  • Language: English
  • ISBN-10: 007145151X
  • ISBN-13: 978-0071451512
  • Product Dimensions: 6.6 x 1 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #80,112 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

  • Overcome pressure and project a relaxed, comfortable presence
  • Warm up any meeting and keep your audience engaged
  • Discover your own authentic way to communicate
  • Handle difficult conversations, interviews, and questions with confidence
  • Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more
  • Create a simple, step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.

"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"
--Cheryl Richardson, author of Take Time for Your Life

"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."
Ken Blanchard, Co-author The One-Minute Manager® and The Secret

"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."
--Tom Stemberg, CEO of Staples

"Must reading for anybody who wants to make a connection--whether it's through a TV screen, in a boardroom, or on a stage."
--Miles O'Brien, CNN news anchor

"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."
--Chris Hansen, Dateline NBC

"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."
--Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

About the Author

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit www.speaklikeaceo.com.

More About the Author

From the author: My background before writing business books and launching Bates Communications was in television news -- I was a TV anchor and reporter for 20 years. That was a terrific experience that helped me understand how to prepare my executive and professional clients for the spotlight. Personally, I am fortunate to live in a beautiful New England town, just outside of Boston. My office is just a few minutes from home. In the summer, I can walk to work! I grew up in the Midwest, and still feel at home there.

Suzanne Bates is an executive coach, author, keynote speaker, former award-winning television news anchor, and CEO of Bates Communications, Inc. Today, Bates Communications has a team of seasoned consultants who improve their clients' businesses by transforming leaders into powerful communicators who get business results. Bates Communications offers strategic communications consulting, executive coaching, workshops, executive presence seminars and boot camps. Clients include Dow Chemical, Fidelity, Mellon/Bank of NY, John Hancock, VF Outdoor, Cabot Corp., Sun Life, EMC, Blue Cross Blue Shield, The North Face, and Stop and Shop.

Customer Reviews

This book is an easy read packed with tips and colorful examples.
Lisa Brown
"Suzanne Bates' guide SPEAK LIKE A CEO is a truly helpful tool, whether you are a regular public speaker, or a first timer.
Michael D. Horwitz
This is a great book for anyone looking to improve their presentation and communication skills.

Most Helpful Customer Reviews

27 of 30 people found the following review helpful By Theodore J. Frier, Sr. on April 7, 2005
Format: Hardcover
"As a speechwriter for past governors and other top executives, I know how important it is for business and political leaders to get their message across in a compelling and memorable way. Bates outlines the key essentials for delivering a powerful, well-received speech. Her hands-on instruction gives CEOs and other company managers practical suggestions on how they can improve their delivery, while also developing that authentic voice, which is the hallmark of all organizational leaders. The book is divided into three, easy-to-read parts: The Secrets, The Situations and the Strategies. Each combines instruction, humor and real-life situations that make the book both a useful business manual and fun to read. Bates' book is a must-read for anyone who wants to be a success in business, politics or life by becoming a great speaker."
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21 of 24 people found the following review helpful By Eugenia on November 29, 2006
Format: Hardcover
For anyone who wants to learn about basics on how to conduct public speaking engagement in front of business audience, this is a good starter book. You will learn on how to tell the story, build the humor and keep everyone's focus in place while presenting. Like everything else in life, this skill requires preparation, practice and planning. You must not only know what you are talking about, but also know your audience too. I particularly liked the part of the book with tips on how to answer questions not anticipated during the preparation process (trigger method and making a qualifying or opinion statement).
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10 of 11 people found the following review helpful By Maxim Masiutin on May 18, 2008
Format: Hardcover Verified Purchase
This book is about developing confidence and skills in speaking. The author encourages using coaches to develop the skills better. If you cannot get a help from a coach for some reason, you will also find useful methods and checklists how to develop your skills by practicing in front of a video recorder and then evaluating your presentations using the given checklists.

The author sets the following goals to the reader:

- keynote speaking goals: write and speak with clarity; learn to use stories to make points; develop humor and be comfortable with it; make better eye contact; appear completely comfortable and relaxed in front of the audience; use voice more effectively; speak more conversationally;
- presentation skills goals: develop confident, relaxed presentation style; present technical material so everyone understands; show relevance of solutions to audience needs; learn techniques for persuading an audience; stand in front without a podium, with confidence; use hands and gestures effectively; improve professional appearance;
- media training: develop confidence speaking to reporters; present ideas clearly and concisely; manage interviews with confidence; develop new strategies to prepare for interviews; speak in sound bites with energy and enthusiasm; deliver opinion effectively; know how to handle tough questions; show more on-camera pose for television; stay on message and deliver key points without wandering
- presentation, speech, media: speak with clarity about vision; appear comfortable and confident with board of directors; fine-tune answers to tough questions from unhappy customers; deliver strong message to media; speak conversationally to employees; motivate and inspire people to overcome a difficult solution.
Read more ›
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7 of 8 people found the following review helpful By Susan Baughman on November 26, 2006
Format: Hardcover
I'm a professional speaker, and was critiquing this book to see if I would recommend it to others. It's a very simple read - you'll get through it in a day or so, I'm sure. It's got some good basic tips, and some interesting insights into leadership styles. The important thing is to DO what the book recommends - not just read it and think the info will infuse into your psyche!

I do recommend it - it would make a good gift for a mentee, as well.

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12 of 15 people found the following review helpful By Lisa Brown on June 30, 2005
Format: Hardcover
Speak Like a CEO is a great resource for anyone who wants to improve their presentation and speaking skills - not just CEO's. Bates provides solid advice for people at all different levels starting with "what not to do" or common mistakes. This book is an easy read packed with tips and colorful examples. Great for leaders and future leaders alike!
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8 of 10 people found the following review helpful By Jaewoo Kim VINE VOICE on July 5, 2010
Format: Hardcover Verified Purchase
After reading this book, I am certain no one can improve their communication skills by reading a book. Great communication, as this book states, takes a lot of practice, preparation, and strategy. This book offers some helpful advice on how one can improve communication, but none will help unless the reader practices effective communication techniques with a communication coach or with organizations such as Toastmasters (also recommended by the author).

The single most important concept of this book is that communication is critical and central to a C-level executive. Nothing is more important than communication when running an organization. In fact, C-level executives spends a substantial portion of their time, if not most of their time, communicating (listening, questioning, answering, motivating, explaining etc) with other people. A C-level executive cannot be successful without having great communication skills.

Since effective communication is important, the author suggests few ways, such as hiring a speechwriter and a communications consultant, for most CEOs. At a minimum, every C-level executive should have a communication improvement plan.

I would like to give this book 3.5 stars. This isn't a bad book. It is just that books can't possibly make anyone a better communicator. Books can only enhance one's knowledge of what makes a good communicator, which is like understanding what makes a good chess player, but such understanding will never turn anyone into a good chess player himself.
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