Speak Your Way to Success: A Guide to Effective Speaking in Business and the Professions [Hardcover]

Arthur W. Sager (Author)

Product Details

• Hardcover
• Publisher: McGraw-Hill (January 1968)
• ISBN-10: 0070544328
• ISBN-13: 978-0070544321
• Product Dimensions: 8 x 5.5 x 1.1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,269,613 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Speaking to Groups: Build your message around your audience, May 11, 2007

By 

J. Gresham "Jon, the CivilSociety and MultiSm... (Montgomery, AL usa) - See all my reviews
(REAL NAME)   

This review is from: Speak Your Way to Success: A Guide to Effective Speaking in Business and the Professions (Hardcover)

Accurate and motivating communication is essential as a skill for any leader. This book addresses how to communicate to groups. My favorite quotes:

Pg17--First, you wish to provide a spark. Second, your introductory remarks should suggest the purpose of your speech. Shy is what you have to say important? What special significance has it to the audience you are addressing? Is its significance obvious, or must it be developed? Whatever device you have used to kindle the interest of your audience will probably help to suggest answers to these questions.

...establish the validity and pertinence of your subject....importance should emerge from the structure of your introduction......suggest both the scope and the limits of your presentation.