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4.0 out of 5 stars Speaking to Groups: Build your message around your audience, May 11, 2007
This review is from: Speak Your Way to Success: A Guide to Effective Speaking in Business and the Professions (Hardcover)
Accurate and motivating communication is essential as a skill for any leader. This book addresses how to communicate to groups. My favorite quotes:

Pg17--First, you wish to provide a spark. Second, your introductory remarks should suggest the purpose of your speech. Shy is what you have to say important? What special significance has it to the audience you are addressing? Is its significance obvious, or must it be developed? Whatever device you have used to kindle the interest of your audience will probably help to suggest answers to these questions.

...establish the validity and pertinence of your subject....importance should emerge from the structure of your introduction......suggest both the scope and the limits of your presentation.
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Speak Your Way to Success: A Guide to Effective Speaking in Business and the Professions
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