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Speaking PowerPoint: The New Language of Business [Paperback]

Bruce R. Gabrielle (Author)
5.0 out of 5 stars  See all reviews (18 customer reviews) |
Price: $34.99 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

Publication Date: October 10, 2010
You use PowerPoint at work to create strategic plans, executive briefings, research reports and other boardroom-style slides. But could your slides be clearer, more convincing and built in half the time? You bet!

Learn a new method for business managers who want to use PowerPoint at work to drive strategy. The Mindworks Presentation Method is based on 40 years of research in brain science, instructional design and information design and will help you to
  • Eliminate time wasters and complete PowerPoint decks three times faster
  • Enhance your credibility by creating visually pleasing slides using simple graphic design rules
  • Make complex slides easier to understand and avoid "Death by PowerPoint" forever
  • Make audiences more likely to agree with you by applying the proven principles of master persuaders

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Speaking PowerPoint: The New Language of Business + slide:ology: The Art and Science of Creating Great Presentations + Resonate: Present Visual Stories that Transform Audiences
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Editorial Reviews

Review

This book changed my way of thinking about PowerPoint and how to use it. I strongly urge you to pick up a copy and give it a read.
- Chris Witt, Author, Real Leaders Don't Do PowerPoint


This is the thinking person's book on PowerPoint presentations. Full of interesting, important, innovative and--at times--provocative ideas that can elevate any corporate presentation.
- David K. Farkas, Ph.D., University of Washington

...grabbed and held my attention. You'll learn plenty of new techniques from this book. I know I did. This one's a keeper.
- Michael McLaughlin, Management Consulting News

Where Bruce's book excels is in its relevance to the way that business gets done. He helps you identify what you should communicate and what can be left out...all with the goal of being as effective as possible.
- Jeremy Epstein, Never Stop Marketing

From the Back Cover

Learn the new language of business in the boardroom.
The rulebook that should come with every copy of PowerPoint.

In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the Mindworks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.

"Finally, we can graduate from ad-hoc and rule-of-thumb advice to a scientifically proven method for really winning in the idea marketplace."
- Zubair Murtaza, Sr. Director, Microsoft Corp.

"An outstanding resource for executives. This book presents fundamental principles for creating visuals that communicate and sell ideas in the boardroom and beyond."
- Tonya Fuhs Wallace, Director, Leadership Development at Chicago Booth

"Practical advice to enhance your ability to persuade, influence and inform in today's business world where PowerPoint is an essential business and communications tool."
- Gerardo A. Dada, Sr. Director, Baraarvoice
See all Editorial Reviews

Product Details

  • Paperback: 310 pages
  • Publisher: Insights Publishing (October 10, 2010)
  • Language: English
  • ISBN-10: 098423604X
  • ISBN-13: 978-0984236046
  • Product Dimensions: 0.8 x 1 x 0.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #149,831 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Bruce R. Gabrielle Page
Bruce R. Gabrielle
Bruce Gabrielle is author of "Speaking PowerPoint: the new language of business" which shows business managers how to use PowerPoint effectively to influence and persuade in the boardroom. Bruce is president of Insights Works, a market research firm specializing in the high-technology industry where he regularly creates and presents boardroom-style slides to executives.

Bruce conducts workshops on the Mindworks Presentation Method for businesses, consulting firms, associations and educational institutions.

Learn more at www.speakingppt.com

Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
One does not have to have a great deal of experience being a member of audiences viewing PowerPoint presentations to understand that it is very easy to make a presentation that is largely incomprehensible. This leads to an enormous amount of time that is not only wasted, but in fact is of negative value. Therefore, given that computer slide presentations are now the standard way that information is passed on to assembled groups, there is a critical need to upgrade the quality of the presentations.
That is the point of this book and it does the job. Starting at the fundamentals of how the human brain works and processes information, Gabrielle sets down some basic principles of how to organize slides and what is probably the most important, the upper limits of information on a slide. The presentation of this data does get a bit thick at times, detailed data about how to storyboard a presentation can get a bit tedious. However, tedious does not mean there is a lack of value, just that it can be difficult to move through.
Although the information is largely anecdotal, there is no question that one of the ways that operations of business can be made more efficient and less error-prone is to improve the overall quality of PowerPoint presentations. My "favorite" slide in the book in on page 144. In 2009, General Stanley A. McChrystal was the leader of NATO forces in Afghanistan and was attending a briefing where a diagram appeared on a slide. The diagram represented the complex issues of the war. When the slide appeared, General McChrystal said, "When we understand that slide, we'll have won the war." Although the audience burst out laughing, it was in fact a serious issue as the slide is incomprehensible. While most bad PowerPoint presentations are not over matters as serious as this, improving the quality of presentations is a way to increase organizational efficiency and this book will help any person willing to make the effort do that. Gabrielle uses that slide as an example of how to dismember a complex diagram into comprehensible sections.
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3 of 3 people found the following review helpful
By ABA
Format:Paperback
From the first day I picked up the book, I began applying its principles. For companies who use PowerPoint to communicate, Gabrielle's writing is an extremely valuable tool to elevate the facts and key messages (and the hence the discussion) of important business decisions. I have used this book to coach corporate "story-telling" with my team, and will continue to frequently reference it when building my own presentations. Thank you for writing such a clear, easily applied guide!
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3 of 3 people found the following review helpful
By M2K
Format:Paperback
Having spent my entire professional career in either consulting or corporate strategy, I found this book extremely useful. It demystifies the process of creating Powerpoint decks and provides practical recommendations grounded on fundamental human behavior science. It has been a challenging journey when the way most of us learn to create decks is through an apprenticeship model. The learnings are all based on your boss's or firm's deck style. Often, the basis of your promotion depended on your ability to quickly adjust and learn how to create decks. Many hours were spent on relearning and being told that its more of an art than a science. I wish I had this book when I first started creating decks. The book is well written and offers additional references if you choose to dive deeper into a particular topic. I like how I can quickly find what I need and have examples to make the book's recommendations real. It's changed the way I create decks and has transformed the way my team approaches them today.
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Most Recent Customer Reviews
Instant application
I have found it difficult to put this book down for perhaps a dry software program. I create powerpoint slides often, and I have been trying to find a way to take my powerpoint... Read more
Published 15 days ago by Ms. Brown
Terrific!
This is a great book. Thoughtful, insightful, and remarkably useful. This is the kind of great information people need in this day and age. Many Thanks!
Published 2 months ago by Hondo
A down-to-earth, pragmatical book for real-world presentations
PowerPoint and its infamous bullet points have been so abused in later years that the term "PowerPoint death" has become widespread, to the extent that some voices claim that... Read more
Published 4 months ago by El Arte de Presentar
THE A to Z for Presentating in the Boardroom
I highly recommend this is a book. Bruce Gabriel unravels the story and processes for creating and delivering presentations, especially those that are presented in a boardroom... Read more
Published 5 months ago by Chenwenn
Learning a new language by immersion
I've been delivering presentations in Education for over thirty years and including PowerPoint for the last 16 years. Read more
Published 6 months ago by Mr. John C. Fallon
As much about clear thinking and communication as it is about...
Speaking PowerPoint is one of the best books on slide presentations I have seen in a long time because it is full of practical suggestions, solidly supported by evidence, and... Read more
Published 7 months ago by J. F. Malcolm
Friends Don't Let Freinds Use PowerPoint --- Badly Anymore
Finally someone who realizes that PowerPoint is a visual presentation tool not just redoing slides from history. Read more
Published 10 months ago by Jeff Fritzson
How to Rock PowerPoint
In Speaking PowerPoint: The New Language of Business, Bruce Gabrielle makes a compelling case for Microsoft's oft-scorned presentation software. Read more
Published 10 months ago by Daria Steigman
Not about operating PowerPoint, but of using it persuasively.
Most business presentations make clichés look original. You sit in a dark stuffy room in the basement of a local hotel they ironically call a ballroom with the heating and... Read more
Published 12 months ago by Craig Matteson
Simply the Best
Extremely well written with a personal touch that makes it even more interesting-my daughter who is in corporate has borrowed it to enhance her presentations as well-very... Read more
Published 14 months ago by motherlode
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