Speaking of Soap Operas 1st Edition

ISBN-13: 978-0807841297
ISBN-10: 0807841293
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Paperback, April 30, 1985
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An important contribution to the literature of mass communications.Jane Feuer, University of Pittsburgh

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Robert Allen delivers a fatal blow to empiricist mass communication research on soap operas, and at the same time demonstrates how soaps should be studied--as complex aesthetic, cultural, industrial, and historical texts. . . . An important contribution to the literature of mass communications.--Jane Feuer, University of Pittsburgh

|Allen's detailed study of the soap opera offers a superb model for television scholars. It moves television genre study to a new stage in which formal, institutional, and social analysis are powerfully blended.--Horace M. Newcomb

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