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Special Events: Proven Strategies for Nonprofit Fund Raising

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From NSFRE- Golden Gate Chapter Newsletter

"Biblio Tech" by Skip Henderson

"Use Alan -

You're planning a gala. The Chair has been selected. You want to establish a meaningful bond early in the process. Here's what you do. Buy an inexpensive brass trophy plaque. Engrave it with the Chair's name and proper motivational sentiments. Glue the plaque on a copy of "Special Events - Proven Strategies for Nonprofit Fund Raising." Present the book to the Chair and the bonding is complete. "Special Events" by Alan Wendroff, published by John Wiley & Sons, 1999, $29.00, provides the answers to what appear to be any questions that might arise in your event planning and management. The catch phrase, tossed out when any problem or question arises, will become the event committee's password

Use Alan.

"Special Events" is structured around four key special event elements; goals, planning, organization, and administration. Each element is analyzed with strategies and worksheets guiding organizational decisions. If you want to know how to clarify an event's objectives, estimate attendance, market the event, recruit volunteers, manage with only one committee meeting (!), even properly assign seating -

Use Alan.

"Special Events" comes with a disk providing work sheets and checklists you can adapt to your particular event's style and scope. These utilitarian tools complement Wendroff's all-inclusive organizational tool, the "Master Event Timetable." As questions arise and problems occur you won't be bothered. You will be remembered fondly as the Chair gratefully reflects on the plague and reaches to -

Use Alan."