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0 of 1 people found the following review helpful
on November 3, 2010
Format: Hardcover
Trends have been around even before the crisis, it seems the crisis just made them come real.
And many of the behavioural changes are not for the worse as they really made an impact on the set of values of people.
Spend Shift takes a look at these changes and does this on a quantitative and qualitative way. Which is rare!
And which makes this book indispensable for everyone in marketing. Because too often marketeers make decisions without taking the most important factor into consideration - the consumers. Read it and get some insights!
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on November 2, 2010
Format: Hardcover
Post-GFC, it felt intuitively like things had changed with consumers - how they were thinking, how they were feeling and how they were spending.
This excellent book provides the definitive proof - we're in a new world, and that world has profound implications for how businesses should behave if they want to survive and thrive.
Invaluable reading for anyone whose job it is to understand this new consumer - or anyone who's interested in the world around them...
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Format: Hardcover
SpendShift is a fascinating study of how culture - the economics of value - or the value of economics - has evolved in this past decade. We're moving to a world of mindful value - value that has deeper meaning - that is sensible and yet aspirational, things that just make sense. This book is an essential read for anyone who wants to know what society they're going to be living in and making stuff for, for the next decade at the very least. Marketers - Businesses, really - that understand this will be able to retool and become institutions of respect and value in the 21st Century, and those that don't, won't.
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on November 1, 2010
Format: Hardcover
This book is an essential read for anyone involved in the marketing or selling of products and services to consumers in post recession markets.
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on October 27, 2010
Format: Hardcover
This book confirms that this recession has changed consumer mentality in Europe and the United States, and may have changed it permanently.

People no longer have the belief that future growth and prosperity is inevitable, and that is affecting their hopes, dreams and buying habits.

'Spend Shift' analyses these changes in great detail, and with great clarity, noting how they have developed, where they are now and where they are going.

The book then goes on to provide practical recommendations and solutions everyone should implement.

Spend Shift is thus vital reading for any marketer seeking to recalibrate their campaigns after the recession, and indeed anyone in any walk of life seeking to get a fix on consumer mentality in the 2010s.

Many marketers were caught in the headlights by this recession in 2009 and 2010. With this book in hand, they can now move on.
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on October 26, 2010
Format: Hardcover
I read this book because I had always been a believer in every cloud having a silver lining. John's book helps in reinforcing that belief. As the world economy is still struggling to find its feet, the stories john talks about not only inspires but also provides a direction and acts as role models in making us believe in ourselves and find our own ways to rejuvenate and emerge from the dark ages we just went through.

The Detroit story serves as a example of the new age revolution. Its analogy in history would be the decline of the Roman empire and the rise of the Vatican, an alternative rise to power enabling the heart of Rome to regain the place it once had occupied.

Would highly recommend this book both as a learning resource as well as an inspiration read. The conversational approach of john's writing makes it a more personalized and evocative read.
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on October 21, 2010
Format: Hardcover
While it is clear to many that the recent economic crisis has changed many things about why and how people buy, most pundits to date have relied on opinions, gut-feelings and reactions laced with hyperbole and alarm-ism. As he did with "Brand Bubble," John Gerzema (and his co-author Michael D'Antonio) leverage the massive Brand Asset Valuator database to bring data and fact to the equation. And then they added depth to their knowledge through extensive observation and expert interviews. But they don't stop there. Recognizing that it is not enough to just know the 'what,' "Spend Shift" breaks down the 'why's' the 'so what's' and the 'what now's' to give us a blueprint for how the new consumer thinks and how we can adapt our businesses to the new consumer spending reality. At the end of the day, while most have focused their stories on the bleak picture the economic crisis has created, "Spend Shift" is truly a story of hope and optimism combined with real-world, actionable insights designed to help us move forward.
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2 of 2 people found the following review helpful
on October 19, 2010
Format: Hardcover
Spend Shift should be required reading for every business person. Everyone has been wondering how the economic crisis has changed us, and this book and its research spell it out. If you're waiting for the consumer to "come back" quit holding your breath. Gerzema and D'Antonio help us understand what's different and how we need to reposition our business to appeal to the new sense of value.Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
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2 of 2 people found the following review helpful
on October 18, 2010
Format: Hardcover
Spend Shift is John Gerzema and Michael D'Antonio's antidote to recessionary gloom. In contrast to the tired narrative of American decline, this book offers a countervailing vision of innovation and opportunity. Through the real-world examples of entrepreneurs confronting the downturn, we can understand the emerging values important to consumers. This book is an essential primer to the new economic reality.
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6 of 6 people found the following review helpful
on October 18, 2010
Format: Hardcover
Spend Shift described a hopeful scenario for America as it emerges from the Great Recession. Over the past two years the cavalcade of bad news on the economy and the state of our union economically and socially has been non-stop. In particular, this notion of the New Normal described by some of the savvier investing minds out there has given me the impression that we are a country in decline. What Spend Shift revealed was that the apparent decline was simply a re-shuffling of priorities and a re-engineering of business to align with those priorities. Rather than declining America was simply establishing a foundation for growth for the decades to come.

I did not purchase Spend Shift to be inspired, but rather to understand resonant marketing themes that I might tap into as I start my own business. However, I came away inspired by the entrepreneurs who were taking the risks and connecting with customers and building sustainable businesses by understanding that customers were connecting their product choices to their values. It is stunning to read about these success stories during one of the worst economic periods in economic history. It was also fun to discover businesses like Brooklyn Brin (based in the city that I call home) that I had never heard about and now feel compelled to patronize.

I came to Spend Shift thinking I would learn a thing or two about marketing in the recession and I left Spend Shift having learned that America can go on and in fact can thrive during a time of massive deleveraging. Spend Shift had the requisite marketing lessons, but it was the narrative style and inspiring examples that lead me to rate this a 5.
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