How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses [Paperback]

Bobette Kyle (Author)

Book Description

Publication Date: March 1, 2002

Learn how to effectively and economically incorporate the Web into your marketing strategies. This step-by-step marketing plan guide, with companion site WebSiteMarketingPlan.com, covers market research, industry analysis, SWOT analysis, segmenting, targeting, and more. Includes 300+ cost-categorized links to expert resources.

Editorial Reviews

From the Author

As Vice President of Marketing for a small, cookie business my challenge was to develop and launch the company's Web site. The Web site had to be an integral part of our marketing plan. A search for Web site marketing books cited titles that ranged from multi-level marketing, strategic marketing, and direct sales. These titles all addressed companies with substantial marketing departments and supportive budgets.

I had only a Brand Manager and myself to produce all of the company's marketing, research, package design, and product development. We couldn't put the business on hold while we spent months developing a Web site marketing plan. I also could not afford to outsource my Web site marketing. So, I muddled through.

I recently renewed my search for Web site marketing books. There was still need for a comprehensive, cut-to-the-chase planning/resource guide written for a business on a limited budget. I decided to write the book myself. I spent months surfing, reading, and researching. I applied my 10 years of business and marketing experience to what I had learned. The result – after more than a year of research and writing - is a set of directions and tools. This book will guide you through your Web site marketing plan creation and implementation. I trust you find it useful.

About the Author

Bobette Kyle has more than 10 years of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management. Her varied positions included V.P. of Marketing for Delicious Brands, Inc., Director of NA Marketing Services for Quest International, and Marketing Manager for Nestlé NA's Sunmark Division.

In her writing, she draws upon this business experience as well as 13 months independent research of Web-based marketing, various e-marketing courses, and a marketing MBA from Olin School of Business at Washington University.

Bobette has voluntarily abandoned corporate life in favor of a freelance career. She now helps businesses and individuals integrate traditional and online marketing strategies.

Bobette lives near St. Louis, Missouri with her significant other of 17 years, Tim, and daughter Amarette.

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Product Details

• Paperback: 241 pages
• Publisher: Booklocker.com, Inc. (March 1, 2002)
• Language: English
• ISBN-10: 1591131138
• ISBN-13: 978-1591131137
• Product Dimensions: 6.3 x 8.3 x 0.6 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,505,689 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Presents more than 300 distinct resources for budgeting, July 7, 2002

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses (Paperback)

How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Business by web marketing expert Bobette Kyle is a practical, effective, "user friendly" guide to making the most of the World Wide Web's resources to promote any small business on a very modest budget. The reader is presented with more than 300 distinct resources for budgeting (organized by cost), as well as easy-to-follow instructions for crafting a Web site marketing plan, links to professional resources, and more, How Much for Just the Spider? is a superb guide and highly recommended for start-up and home businesses entrepreneurs new to the advantages and medium of the Internet.

5.0 out of 5 stars A Concise, Invaluable resource - Great for any budget, December 6, 2002

By A Customer

This review is from: How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses (Paperback)

This book is very easy to read and demystifies internet marketing. Not only does it show you how to get your business up and running successfully on the web, but also refers you to additional resources should you want to delve deeper. With ratings and guides that let you customize your marketing plan for any budget, this book is invaluable for independent entrepreneurs as well as for businesses of all sizes.