Spin Man: The Topsy-Turvy World of Public Relations...Tell-All Tale First Edition Edition

2 customer reviews
ISBN-13: 978-1890819002
ISBN-10: 189081900X
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Editorial Reviews

Review

For most Americans, the term "public relations" has little middle ground - it either evokes mystique and glamour, or is shrouded with suspicion and contempt. "Spin doctors" have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can't explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he's undoubtedly an expert on "spin" he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden's conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing. -- From Independent Publisher
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Product Details

  • Hardcover
  • Publisher: Transmedia Pub Inc; First Edition edition (December 1997)
  • Language: English
  • ISBN-10: 189081900X
  • ISBN-13: 978-1890819002
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #6,144,251 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By A Customer on April 9, 2000
I thought this book gave great insight into the world of PR. The author really took me up to the front line and into the trenches of a dozen or so PR campaigns. To me, the personal approach made the subject matter fun and interesting. I learned a lot about the field. It was good reading.
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1 of 2 people found the following review helpful By A Customer on April 27, 1999
There are two reasons that I read a book; either for entertainment or for information. Unfortunately this book provided neither. In fact this is one of the few books that I did not finish reading. The book contains mainly personal recollections of the authors life and provides little insight into any of the related PR activities.
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