Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America [Hardcover]

Myrna Blyth (Author)

Book Description

ISBN-10: 0312312873 | ISBN-13: 978-0312312879 | Publication Date: March 1, 2004 | Edition: 1st

Blowing the whistle on a job she herself did for over ten years at Ladies Home Journal as editor-in-chief, Blyth reveals the almost institutionalized selling of a liberal/do-gooders message to women through chararacterizing women themselves as victims. Playing on women's compassion and ability to be hooked into "uplifting" stories with a moral or happy ending, American media has convinced the most well-educated, rich and healthy audience in history that they are miserable. She dissects why:

--liberal celebrities' messages aren't scrutinized and in fact presented with a halo of approval
--middle class American women have been sold stress as the new scourge of modern life
--media paints a negative picture of women's lives today, at exactly the moment when women have more money, privlege and choices than ever before
--the club of liberal women who run magazines and television shows have an outsize and lock-step affect on what we "know" about the major issues of the day
--the incestuous relationship between celebrities and media has corrupted journalism
--magazines rarely tell stories about the majority of women whose conservative views don't mesh with their own

Editorial Reviews

From Publishers Weekly

"The story that began as an exciting movement for equal rights and morphed into a wonderful celebration of opportunity today has become a depressing, discouraging gains-means-pain tale of woe sold to women readers as the grim new reality of their lives," writes Blyth, editor-in-chief of Ladies' Home Journal from 1981 to 2002 and former publishing director of More, in this juicy insider's look into the $7-billion-a-year industry of women's magazines. These glossy rags, she says, peddle the message that women are the unhappy victims of a stress-filled world: they are too fat and too wrinkled, prone to disease, and overworked by their jobs and families. And, according to Blythe in this mea culpa, all the fear-mongering is underlined by the subtle, liberal message that more government will alleviate women's problems. The media divas who run what she calls this "Girls' club," from Harper's Bazaar editor Glenda Bailey to Katie Couric, are out of touch with middle-class American women, Blyth charges: they command the print and broadcast worlds from their sleek Manhattan offices, pay indulgently for an army of domestic help at home and, even worse, vote overwhelmingly Democratic. If her conclusion is a stretch and her critique of colleagues often catty and vituperative, many of Blyth's jabs at women's media seem to have merit. She challenges what she sees as the assumption by much of the media that all women think alike and are interested only in diet, fashion, sex appeal or stress relief. Whether this superficial content is the fault of liberals or conservativesâ€"or whether it's the market simply feeding demandâ€"remains less clear.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Blyth admits that, as editor in chief of Ladies' Home Journal, she helped create "the negative message of victimization and unhappiness that bombards women," complete with attention-grabbing headlines about weight problems or sexual dysfunction. But she is not taking the blame by herself: "I am certain that there is a liberal tilt in the media aimed especially at women"; that tilt, Blyth argues, helps make modern women unhappy. She explains that women's magazines (and TV) have a vested interest in female discontent because an unhappy woman is more likely to spend a few bucks in search of a panacea for her psychological, sexual, or physical ills. Further, Blyth bashes the Left on grounds that the Spin Sisters (her name for the female media elite) need women to think of themselves as victims if they are going to look for help from a liberal government. Blyth may not convince many liberals to change their politics, but she is an engaging writer, and she effectively makes the case that for many women--thanks to more education, better health, and independence--this is the best of times. Ilene Cooper
Copyright © American Library Association. All rights reserved

See all Editorial Reviews

Product Details

• Hardcover: 352 pages
• Publisher: St. Martin's Press; 1st edition (March 1, 2004)
• Language: English
• ISBN-10: 0312312873
• ISBN-13: 978-0312312879
• Product Dimensions: 9.3 x 6.2 x 1.2 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.4 out of 5 stars  See all reviews (54 customer reviews)
• Amazon Best Sellers Rank: #831,416 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

53 of 60 people found the following review helpful:

4.0 out of 5 stars Finally!, April 11, 2004

By 

Kimberley Wilson (VA USA) - See all my reviews
(REAL NAME)   

This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)

Finally somebdody says it out loud: Most women's magazines sell misery. About 10 years ago it dawned on me that reading my favorite magazines was well, depressing. All the articles were either about losing weight, (You arent' good enough as you are) or were about sex (You aren't good enough) or how to get a man,keep a man, change a man (Men are the enemy but you can tame one through clever manipulation)or seemed to be pushing some new crisis. They painted a picture of American women that makes us look dumb, helpless and under constant attack. The lifestyle magazines were bad but the fashion mags were even worse. And they all seemed to be pushing a political agenda.

Today I still read a lot of magazines but the Vogues, the Allures, Redbooks and Good Housekeepings don't cross my doorstep. Martha Blyth was actually part of the women's mag industry for many years. She took part in slinging the women's mag slop and admits it. The book is very good and explains completely why women's magazines are so dreary and how the readers are being manipulated.

56 of 66 people found the following review helpful:

5.0 out of 5 stars Had to share..., March 6, 2004

By A Customer

This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)

I just received Spin Sisters via amazon.com. After reading the first chapter and laughing out loud five times, I jumped online this morning to order the book for my mother, sister, two sisters-in-law and my best friend. I love the humor and the sneak peek into the media world. This book is juicy, pithy, fun and infuriating all at the same time. Trust me, you'll LOVE it!

48 of 57 people found the following review helpful:

5.0 out of 5 stars A fun gossipy read with info ever woman needs......, March 21, 2004

By A Customer

Amazon Verified Purchase

This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)

Blyth puts words to why I quit reading most Women's magazines some years ago. And, yes, she affirms our very strong opinions that the Katies, and the Dianes, and the ones whose names we don't know in magazines are all Liberal and spin like crazy....not that most of us hadn't already suspected that. All you have to do is take a look at the New York Social Diary web site and see them all schmooze with the Liberal elite of NY including Hillary Clinton. Read how they make heros of the certain Liberal women but generally ignore those on the other side of the political spectrum.

I still read "More Magazine" (but may soon stop if Hillary's on the cover again); Blyth started More but is no long involved apparently. However, Blyth was for many years editor of Ladies Home Journal and admits to some of the same offenses she finds in others, except she is not a Liberal.

She also points out how they paint women as stress-filled and proceed to tell stories guaranteed to make you lose sleep, even though the examples given are less likely to happen to most of us than an alien spacecraft landing on our roof. There are many, many revealing instances here of how they sucker women into their programs, and their magazines with bad news, scary stories.

Perhaps you've noticed how Barbara Walters likes to make people cry; how many magazine shows get in close on personal stories of loss or illness...some have admitted they want to make you care and to care enough to keep tuning in. And they will make into a mountain a molehill tidbit from the Health mavens, but then wonder why you are "stressed". (Oh no. This child was poisoned by a potato!....etc.)

You'll enjoy reading about the lunch crowd at Michael's in New York...the sisterhood gets the best tables and pig out on their Cobb salads after sessions with their $750 dollar workouts.....
How much Katie pays for hair dos, their million-dollar apartments, their homes "in the Hamptons" and just how "like the average woman" they aren't. Which would be okay, except Blyth makes the case that they want us to think the opposite.

Read it, Ladies, and enjoy a good gossipy, informative read, and then start questioning the stuff you read in the rags and see on the [television].