Spin To Win: The Essential P.R. Guide for Business and Career Success (Paperback)

by Anthony Mora (Author)

Editorial Reviews

Product Description
Spin To Win gives you insider media tips you won'st get anywhere else. What do editors and producers look for? Uncover the secrets for media success with writers and producers from the top media outlets. Mora teaches the insider secrets of how to place yourself, your business, or your product in top national and regional media. Ever wonder why certain businesses and professionals are constantly in the public eye? Spin To Win gives you insider media tips you won'st get anywhere else. Uncover the secrets for media success with writers and producers from the top media outlets. Mora teaches the insider secrets of how to place yourself, your business, or your product in top national and regional media. Spin To Win puts the power of the information age in your hands. Using the techniques outlined in this book, you'sll no longer simply watch the news--you'sll be the news.

Product Details

• Paperback: 175 pages
• Publisher: Hawk Publishing Group (June 15, 2003)
• Language: English
• ISBN-10: 1930709285
• ISBN-13: 978-1930709287
• Product Dimensions: 9 x 5.8 x 0.5 inches
• Shipping Weight: 11 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,071,445 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

5.0 out of 5 stars Media Relations Not A Luxury, But A Must, September 7, 2005

By	Henry Devries "client seduction guru" (San Diego, CA) - See all my reviews (REAL NAME)

Let's say you're watching the news. Ever wonder why certain professionals are constantly in the public eye?
In today's business world, media relations are not a luxury, but a necessity. That is the view of a great new book by Anthony Mora titled "Spin to Win." As someone who teaches independent professionals and small service businesses how to get new clients, I found the book particularly useful. Mora advocates consistently placing stories about your business in magazines and newspapers, as well as on the radio, TV and the Internet.
"We live in the communication age," says Mora. "If you hope to succeed, you need to communicate your message to the media."
You can begin by understanding the importance of promoting yourself. If you believe what you do is important, then it is of equal importance to let others know about it. If you don't, you are not serving your business, yourself or the public.