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Spinning the Bottle Again Kindle Edition

5 out of 5 stars 2 customer reviews

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Length: 216 pages Word Wise: Enabled Enhanced Typesetting: Enabled

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Editorial Reviews

About the Author

Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry’s leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter. Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.

Product Details

  • File Size: 511 KB
  • Print Length: 216 pages
  • Publication Date: February 10, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00784UB3C
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #423,596 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
Up-to-date book full of case studies, reflecting both - traditional PR tactics as well as the space of new media. A lot of ideas for everyday use. I can recommend for students as a textbook, for the wine industry as a manual and for PR pros as a reminder, how easy can be made good PR ... if one has good ideas. Thanks and cheers! LB
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Format: Paperback Verified Purchase
The handbook to effective PR. You ignore what Franson says at your own peril -- because the others who are reading the book will outflank you -- almost everytime.
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