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Spinning the Bottle Again [Kindle Edition]

Paul Franson , Harvey Posert
5.0 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: $9.99
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Paperback $17.96  
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Book Description

Strategies, tactics and case studies in wine public relations

Editorial Reviews

About the Author

Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry’s leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter. Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.

Product Details

  • File Size: 360 KB
  • Print Length: 248 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00784UB3C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,216,483 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Up-to-date book full of case studies, reflecting both - traditional PR tactics as well as the space of new media. A lot of ideas for everyday use. I can recommend for students as a textbook, for the wine industry as a manual and for PR pros as a reminder, how easy can be made good PR ... if one has good ideas. Thanks and cheers! LB
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5.0 out of 5 stars Paul Franson Does it Again December 25, 2012
Format:Paperback|Verified Purchase
The handbook to effective PR. You ignore what Franson says at your own peril -- because the others who are reading the book will outflank you -- almost everytime.
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