Spinning the Bottle [Paperback]

Harvey Posert (Author), Paul Franson (Author)

Book Description

Publication Date: March 2004

SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials.

The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.

Editorial Reviews

About the Author

Posert was the long-time head of public relations for Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter.

Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine related subjects.

Product Details

• Paperback: 220 pages
• Publisher: HPPR Press (March 2004)
• Language: English
• ISBN-10: 1891267779
• ISBN-13: 978-1891267772
• Product Dimensions: 9.1 x 7.3 x 0.8 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,355,632 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Decent Insights on Wine Public Relations, May 31, 2008

By 

Mark Vincent (Framingham, MA USA) - See all my reviews

This review is from: Spinning the Bottle (Paperback)

This was one of four texts I purchased to obtain an overview on wine marketing. Its a series of many short (3-5 pages mainly) articles on wine public relations by wine PR practitioners, including many of the industry's best. As I started to read this, I began questioning its value and the insightful quality of some of the articles. However, I kept reading and I encountered a number of articles that I considered to be very interesting, highly useful, and of real value. By the end of it, I concluded that while not all of the articles were useful or interesting, very many of them were, making this a worthwhile PR book.

This book is worth reading for anyone that wants to better understand how wine businesses use various PR tactics to create market success. Based on the format, it's a easy book to read when you only have short snippets of time. My rating of this book is 3.8.

Mark Vincent