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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Decent Insights on Wine Public Relations,
By Mark Vincent (Framingham, MA USA) - See all my reviews
This review is from: Spinning the Bottle (Paperback)
This was one of four texts I purchased to obtain an overview on wine marketing. Its a series of many short (3-5 pages mainly) articles on wine public relations by wine PR practitioners, including many of the industry's best. As I started to read this, I began questioning its value and the insightful quality of some of the articles. However, I kept reading and I encountered a number of articles that I considered to be very interesting, highly useful, and of real value. By the end of it, I concluded that while not all of the articles were useful or interesting, very many of them were, making this a worthwhile PR book.
This book is worth reading for anyone that wants to better understand how wine businesses use various PR tactics to create market success. Based on the format, it's a easy book to read when you only have short snippets of time. My rating of this book is 3.8. Mark Vincent |
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Spinning the Bottle by Paul Franson (Paperback - Mar. 2004)
$39.95 $30.36
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