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Spinning Disney's World: Memories of a Magic Kingdom Press Agent Hardcover – January 15, 2007
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Wow does he have stories to share…I felt like I knew Walt personally and was sitting down reminiscing with Charlie.”--Jessica Clawson, Walt Writers.com, July 8, 2011
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Top Customer Reviews
Ridgway is a Disney fan which results in the book lacking any real meat. Gentle memoirs written in a gentle style do not make compulsive reading. The book is imbued with the Disney spirit where everyone loves everyone else and everyone lives happily ever after. Ridgway seems to have only met wonderful people who create wonderful experiences in his lifetime. Thus the book lacks OOMPH and bit.
The author though does have a nice pleasant writing style who takes us through many enjoyable anecdotes and adventures as to how he helped create noise and media excitement around a wonderful brand.
For one thing, most of the really interesting stories have been told before, so there were no real surprises. For instance most people know about the issues with the opening day of Disneyland. Many of the other stories were just not interesting.
What we treated to was an inventory of the all the celebrities (and non-celebrities) that made their way through the park. Several times throughout the book the same information was presented. I actually thought the book might have been more enjoyable had it been 30% shorter.
Most disappointing was the length at which the Disney corporation "wined and dined" sponsors, politicians, the media, and entertainers. One wonders if Disney World would be more affordable to the average American if the company would spend less of its resources entertaining "special" guests. I always felt "special" while at Walt Disney World. It appears that some are more "special" than others.
Charlie Ridgeway began his Disney career as a press agent in 1955. He has attended openings of all the theme parks from the original Disneyland to the most recent park in Hong Kong. His fifty year association with Disney has resulted in a vast offering of experiences, and each one evolves into a story or two. So, it's easy to pick up Charlie's new book "Spinning Disney's World", and find yourself taken in.
Charlie devotes his time to stories focused on situations and stories directly related to his duties as press agent; whether it be guiding ducks down Main Street USA or posing Walt behind the wheel of a fire truck. So many of Charlie's "Adventures" are as globe-trotting as a James Bond novel but he remains as humble and accessible as possible. The book is a must for anyone interested in a career in public relations, especially when penned by the man who pretty much created Disney public relations from scratch. But more than likely, it is going to be read be fans (and detractors) of Disney.
At its heart, the book is a reminiscent journey through fifty years of a man s career - a career that he loved. At times, his memory hops around a bit, so the book can meander. But if you're willing to go along with Charlie, you're sure to have a good time.
Most Recent Customer Reviews
Lots of great insight into working with Walt Disney. Goes mostly chronologically through Ridgway's career, and includes fun behind-the-scenes stories of the evolution of... Read morePublished 7 months ago by Juliet E. Hirshan
Great perspective from the guy who knows. Loved it! Thanks, Charlie!Published 9 months ago by Ancient Mariner
For a girl who's loved Disney all her life this book carries me back over so many decades and relives the memories of those Disney parks in vivid color! Read morePublished 24 months ago by Terry and Nancy Schott
It is clear this book was written by someone who is used to doing only short-form writing. The book was wandering, like talking to your grandfather about his life. Read morePublished on April 28, 2014 by Unwilling to Share
I loved this story it is the past present and future of Disney rolled into one by someone in the knowPublished on November 6, 2013 by Cindy Rellie
Very simple writing and a few times where he would repeat himself, but great stories nonetheless. Some good background information on stories that many people may know already, but... Read morePublished on July 11, 2013 by Brent Bones
Spinning Disney's World is an amazing insight to the life of a press agent for Disney. Ridgway brings to life so much of the magic behind the doors at Disney and leaves you not... Read morePublished on July 27, 2012 by DCP CP 12
I was looking forward to reading this book after hearing some people talk about it, but I got about half way through it before I had to stop. Read more