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Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada's Maclean's Magazine called 'The Theory that Explains Everything'. The authors mesh UK biologist Richard Dawkins' concept of 'memes' with Gravesian 'value systems' in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new 'Science of Memetics.'
Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top-level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.
Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
Chris Cowan is Co-founder of The National Values Center and is based in Santa Barbara, California. He is partner in NVC Consulting which seek to continue and build on the legacy of Dr Clare W. Graves through research, application, and publications.
It is not an overstatement for me to say that this book provides a lens through which to view all individual, collective, and the current state of our world.Published 3 months ago by Jarrard
I think this is the best philosophy out there for better understanding why people think what they think in the context they presently live in. Read morePublished 4 months ago by Chris Sellers
Great introduction to the ideas of Clare W. Graves although there are some presentations of his ideas in this book that seem a bit fanciful and not particularly grounded in... Read morePublished 5 months ago by John Landy Bentham
Not exactly what I thought it would be about. But interesting concept.Published 7 months ago by Ms. P-G
Everybody should try to apply for a test and also be part of this new way of thinking and act during your live
I recommend it!
Spiral Dynamics has been extremely helpful to me and for the most part I appreciate this book, although I do find it somewhat difficult to read based upon the writing style.Published 11 months ago by Jeff Brown
" Spiral Dynamics. Mastering Values, Leadership, and Change."
Don Edward Beck and Christopher C. Cowan. Read more