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Splash of Colors: The Self-Destruction of Braniff International Hardcover – Illustrated


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Product Details

  • Hardcover: 426 pages
  • Publisher: William Morrow & Co; 1st edition (August 1984)
  • Language: English
  • ISBN-10: 0688035868
  • ISBN-13: 978-0688035860
  • Product Dimensions: 9.5 x 6 x 0.8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #350,674 in Books (See Top 100 in Books)

More About the Author

John J. Nance, aviation analyst for ABC News and a familiar face on Good Morning America, is the author of several bestselling novels including Fire Flight, Skyhook, Turbulence, and Orbit. Two of his novels, Pandora's Clock and Medusa's Child, have been made into highly successful television miniseries. A lieutenant colonel in the U.S. Air Force Reserve, Nance is a decorated pilot veteran of Vietnam and Operations Desert Storm/Desert Shield. He lives in Washington State.

Customer Reviews

4.7 out of 5 stars
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For airline buffs this is a well researched book and very readable.
Brent E Smith
I've read everything he has wrote and I have to say that each book is as good as the last one.
markdc10@hotmail.com
This book shows how one company, Braniff Airlines, imploded and destroyed itself from within.
rick gagliano

Most Helpful Customer Reviews

20 of 21 people found the following review helpful By A Customer on July 4, 2001
Format: Hardcover
As a former airline employee myself, I have read most of the books out there about airlines. Most of them seem to think that the only employees who matter are upper management. Not so. Nance understands that it is the pilots, flight attendants, ticket agents, and reservations agents -- the ones who have front line contact with passengers -- who ultimately matter the most in the public perception of the airline, and sometimes in its success or failure. However, this book correctly places the blame on the failure of the first Braniff where it belongs, on upper managment and take-over gurus who cheerfully ran the airline into the ground, and apparently never even paid the final paychecks of the employees left stranded and jobless back in 1982. This is the best airline book I've ever read. John Nance is a wonderful writer. I'm sorry he's turned to fiction, as his non fiction is better. His "On Shaky Ground" is the best earthquake book I've ever read.
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12 of 13 people found the following review helpful By JonathanDP81 on May 29, 2003
Format: Hardcover
John J. Nance is mostly known for his aviation thrillers, but this non-fiction work, his first book, is a great read. At the over 400 pages, the sad collapse of Braniff International is thoroughly looked at, from the airline's spectacular rise after 1965 to become a major world player to the shutdown on May 13, 1982. The problems which led to its downfall are all covered, the over-extension after deregulation, the ineffective middle management, the poorly trained and many times hostile ground employees, the dirty tricks campaign by American Airlines and the incompetence of the later executives. Very well done. One minor complaint I have is that there are far too many footnotes. It seems to me most of them could have worked into the text, but it's not really a big deal. The bottom line is that this is a book that should be read by anyone who's in the airline industry. There's a lot to learn from Braniff's mistakes.
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9 of 10 people found the following review helpful By A Customer on January 10, 2000
Format: Hardcover
John Nance manages to describe the intimate details of the rise and fall of this incredible airline, and he manages to leave you on the edge of your seat! An incredible book, and highly reccomended to those with an interest in avation or airlines.
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9 of 10 people found the following review helpful By markdc10@hotmail.com on January 30, 1999
Format: Hardcover
Captain John Nance a former Braniff International Airways pilot has done an outstanding job of relating the incidents that caused one of the greatest airlines to fail. He sticks to the facts and only the facts. As a reader you can almost picture yourself there as these events unfolded. In addition to this book, Captain Nance as also wrote several others. I've read everything he has wrote and I have to say that each book is as good as the last one.
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4 of 4 people found the following review helpful By Kit Wilson on December 23, 2011
Format: Hardcover Verified Purchase
Having a vested interest in this story-my uncle was a Captain for Braniff International Airways for over thirty years-I wanted to know the whole story. I was impressed with the details of research and interviewing that must have gone into the manuscript that finally became the published work. I was looking for more details about the impressive advertising campaign that was created during the 1964-65 era, but he addressed this chapter in history with a very brief description. If anyone has read Mary Well's book "A Big Life"-you'll find that she wasn't the "brainchild" behind the "End of the Plain Plane", but her art director and copy writer who'd thrown the concept into the trash and she discovered it in an effort to get some new ideas into their approach. All in all, this was a very good read, and I wish that it could have been a little more informative about the public's overall perception of the company as it slid towards the cliff and eventually pushed over it.
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3 of 3 people found the following review helpful By WOLF F. on April 28, 2012
Format: Hardcover Verified Purchase
For any old airliner this is a fascinating tale of Braniff International Airways, an iconic carrier during the 60s and 70s. Those were the good old days when flying was an adventure and not a cattle run like today.
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2 of 2 people found the following review helpful By johnlostdotcom on June 10, 2012
Format: Hardcover
I found that "Splash of Colors" accurately detailed the demise of Braniff International Airways. Nance did a very good job in describing the actions of the different work groups. Upper and middle management never understood that working for the customers included working with the employees. Great read.
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2 of 2 people found the following review helpful By rick gagliano on October 25, 2011
Format: Hardcover Verified Purchase
The best way to describe this book is that I read it in one night. I couldn't put it down. Have you ever worked for a company that you wondered how did it stay afloat when you see the attitudes of the front line people all the way up to management. This book shows how one company, Braniff Airlines, imploded and destroyed itself from within. Great reading and a great book to give your supervisor.
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