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Splitting the Second: My Wacky Business in Olympic and Sports Timing Paperback – June 2, 2008


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Editorial Reviews

About the Author

Alex Cheng yearned to run a company marketing unusual technologies from Europe. With a bit of audacity, he landed the North American rights to Olympic caliber timing systems from Omega Electronics, a division of the Swiss watch company. Because there were no established distribution channels for such exotic sports timers and scoreboards, he founded and operated Seagull, Inc. with innovative strategies both within and outside his company. The result was eight years of fun, stress and lots of fascinating stories. Alex grew up in California and participated in many sports but never as a ranked competitor like those he met during his Seagull days. He did compete once in the Canadian Nationals in curling but primarily skied and raced sailboats in San Francisco Bay with his wife, Jan, for over 20 years. He and Jan still sail but are now avid snowboarders. Alex is certified as a sailing instructor and plays racquetball regularly. He earned a BS from UCLA and an MBA from Stanford University and roams Silicon Valley as an independent marketing strategist for young companies with unique or leading edge technologies.
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Product Details

  • Paperback: 132 pages
  • Publisher: AuthorHouse (June 2, 2008)
  • Language: English
  • ISBN-10: 1434383172
  • ISBN-13: 978-1434383174
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #3,951,173 in Books (See Top 100 in Books)

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Customer Reviews

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2 of 2 people found the following review helpful By Cathy Rigl on August 11, 2008
Format: Paperback
Alex Cheng's "Splitting the Second" is a great read for the 2008 Olympics and beyond. Mr. Cheng's "voice" is close and personal - he makes you feel you're right there with him as he recounts poignant, funny and downright hilarious insider stories from the Olympics and other major competitive events. He is clearly a people person and it's great fun to learn with him as he wends his way into the multinational, multicultural world of Olympic competition. You'll come away with an appreciation for the high technology that is essential to determining world records, as well as the challenges facing an early stage company as it breaks onto the international scene. All told with a humorous take on the people and personalities who, behind the scenes, make these events happen.
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2 of 2 people found the following review helpful By Jon Richards on July 19, 2008
Format: Paperback
Anyone interested in sports will enjoy this insider's stories about the early years of electronic timing of sports events. The author writes folksy, accessible narratives that read much like a storyteller might speak with his grandchildren gathered around. It's not formal writing: it's storytelling. Especially in this year of the Beijing Olympics, especially in this era when amateur sports are refined to the point of excess, it is fun to read about an earlier, simpler time when amateurs were truly amateurs in all senses of the word.
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2 of 2 people found the following review helpful By Bill Prescott on August 16, 2008
Format: Paperback Verified Purchase
Full disclosure: I went to graduate school with the author, Alex Cheng. That aside, I think this book would appeal to a wide range of readers: from someone interested in starting a business to those who would just like to understand a little better what goes on at a world class athletic event. Mr Cheng writes in a breezy, easy to read style and packs a lot of information in this relatively short book. A timely read for the 2008 Olympics!
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1 of 1 people found the following review helpful By Patrick Hind-Smith on August 10, 2008
Format: Kindle Edition
In an Olympic year as it is, this is a very timely and insightful book that takes you behind the scenes in international sporting.
Alex Cheng writes not only an amusing account of his experiences at the highest level of competition but also allows his readers a more personal look at some of the smaller events and occurencesthat he has been privy to.
This book brought a smile to my face while at the same time gave me a sense of history through the years of Olympic and North American sporting events.
You wil be glad you read this book especially with the Olympic Games of Bejing fresh in your mind.
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