About the Author
Alex Cheng yearned to run a company marketing unusual technologies from Europe. With a bit of audacity, he landed the North American rights to Olympic caliber timing systems from Omega Electronics, a division of the Swiss watch company. Because there were no established distribution channels for such exotic sports timers and scoreboards, he founded and operated Seagull, Inc. with innovative strategies both within and outside his company. The result was eight years of fun, stress and lots of fascinating stories. Alex grew up in California and participated in many sports but never as a ranked competitor like those he met during his Seagull days. He did compete once in the Canadian Nationals in curling but primarily skied and raced sailboats in San Francisco Bay with his wife, Jan, for over 20 years. He and Jan still sail but are now avid snowboarders. Alex is certified as a sailing instructor and plays racquetball regularly. He earned a BS from UCLA and an MBA from Stanford University and roams Silicon Valley as an independent marketing strategist for young companies with unique or leading edge technologies.