Customer Reviews

The Sponsor's Toolkit

5 star:		(3)
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I thoroughly enjoyed reading this book. It was packed full of very precise, useful information and the included CD-ROM was a terrific bonus! I especially enjoyed the straight forward approach that the book presents. Sponsorship has evolved and our company's views about sponsorship need to as well. This book provided us with the information and tools that we need to move our corporate sponsorship program into the twenty first century.

This book was indispensable! It helped me understand how wise corporate sponsors determine who gets accepted for a sponsorship! If you are having difficulty obtaining a corporate sponsor, I would highly recommend reading this book. Understanding how businesses make their sponsorship decisions gives you an edge over your competition. I am now better prepared to pitch my presentation and have high hopes of landing a great sponsor! The cards are now stacked in my favor.

This book is outstanding. It has totally revolutionised the way we approach our investment in sponsorship. I had never realised we were so backward until I read this book and it made so much sense. We are now in the process of renegotiating many of our sponsorships to get better results for the brand, not just put our logo in front of people.

The tools and checklists that are included in the book and on the CD-ROM have made changing our approach much easier. They work on all sizes and types of sponsorship. We have even customised some of them for our regional marketing people so that they can do a better job on the smaller sponsorships that they invest in.

I highly recommend this book to anyone interested in sponsorship.