Sponsorship Seeker's Toolkit Third Edition [Paperback]

Kim Skildum-Reid (Author), Anne-Marie Grey (Author)

Book Description

Publication Date: April 4, 2008 | ISBN-10: 0070138605 | ISBN-13: 978-0070138605 | Edition: 3

How do you improve on a 'bible'?

This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'.

This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit, Third Edition is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates-many of them on the accompanying CD-ROM-to create a complete framework for the novice, and enhance the skills of seasoned professionals.

Editorial Reviews

Review

This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. -- Vive Magazine, Spring 1999

This new books shows how to find sponsors, how to secure them, and most important, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, no-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management Books, September 1999 --This text refers to an out of print or unavailable edition of this title.

About the Author

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestseller, The Sponsorship Seeker's Toolkit, and authored the controversial Ambush Marketing Toolkit and instant classic for corporate sponsors, The Corporate Sponsorship Toolkit.

Product Details

• Paperback: 232 pages
• Publisher: McGraw-Hill Book Company Australia; 3 edition (April 4, 2008)
• Language: English
• ISBN-10: 0070138605
• ISBN-13: 978-0070138605
• Product Dimensions: 7.9 x 0.6 x 9.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #40,037 in Books (See Top 100 in Books)
  • #37 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  • #96 in Books > Business & Investing > Marketing & Sales > Advertising

Most Helpful Customer Reviews

25 of 27 people found the following review helpful

5.0 out of 5 stars A toolkit you must carry with you... December 10, 1999

By David Tressler

Format:Paperback

After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.

16 of 16 people found the following review helpful

5.0 out of 5 stars Buy this book October 24, 1999

By Lisa Harper

Format:Paperback

This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. It used to break my heart to see needy and well meaning organisations waste valuable resources sending poorly targetted proposals. Sponsees with the good sense to use a guide like the sponsorship toolkit, will greatly enhance their chances of finding a suitable sponsorship partner. Good luck!

11 of 12 people found the following review helpful

5.0 out of 5 stars An essential tool for nonprofits October 25, 1999

By daniel silverberg

Format:Paperback

This is a gem for organizations willing to take a new road to generating funds. Ms. Grey and Ms. Skildum Reid have provided a roadmap for nonprofits who are tired of fundraising and writing grants. Kudos to them!