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Sport Marketing Hardcover – December, 1999

ISBN-13: 978-0880118774 ISBN-10: 0880118776 Edition: 2 Sub

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Product Details

  • Hardcover: 441 pages
  • Publisher: Human Kinetics Pub; 2 Sub edition (December 1999)
  • Language: English
  • ISBN-10: 0880118776
  • ISBN-13: 978-0880118774
  • Product Dimensions: 1.2 x 8.8 x 11.2 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #2,042,154 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bernard J. Mullin, PhD, is a principal in the Aspire Group, a Denver-based sport marketing and consulting firm with a prestigious list of professional team, arena, and sport facility clients. His ten years as an executive in professional team sport include President/General Manager of the Denver Grizzlies, Senior Vice President of Business Operations for the Pittsburgh Pirates from 1986-1990, and Senior Vice President of Business Operations for the Colorado Rockies from 1991-1993. In all capacities, he initiated an increase in attendance and profitability. He is widely known as the “father of sport marketing theory” and the “guru of ticket sales.”

Besides his experiences in professional sport, Dr. Mullin spent twelve years in higher education. As Vice Chancellor of Athletics at the University of Denver, he took a Division II program to NCAA Division I classification, significantly increased ticket sales and more than tripled sponsorship revenues. As a professor of Sport Management at the University of Massachusetts, Dr. Mullin helped evolve the program to international prominence.

Stephen Hardy, PhD, is a Professor and Coordinator of the Sport Studies Program at the University of New Hampshire. A Fellow of the American Academy of Kinesiology and Physical Education, Dr. Hardy previously served as the Assistant Commissioner of the Eastern College Athletic Conference. In his 25 years in the field, he has supervised championships in venues such as the Boston Garden and Madison Square Garden and he has conducted projects for and with teams in Seattle, Pittsburgh, Cleveland, and Boston. In 1997, he was appointed UNH’s faculty representative to the NCAA.

William A. Sutton is an Associate Professor and Graduate Program Director in the Sports Studies department at the University of Massachusetts-Amherst. Prior to assuming his present position, Dr. Sutton served as Vice President for Information Services for Del Wilber and Associates, a sport and lifestyle marketing agency, served as Coordinator of the Sport Management program at Ohio State University, and was a member of the faculty of Robert Morris College. A past president of North American Society for Sport Management, Dr. Sutton also is a principal in the consulting firm Audience Analysts and has worked for such clients as the NBA, the NFL, the NHL, Major League Baseball Properties, the LPGA, the NCAA, Hoop-It-Up, IBM, Mazda, and Sprint. Dr. Sutton has served as coeditor of Sport Marketing Quarterly and serves on the editorial board of the Journal of Sports Marketing & Sponsorship. Dr. Sutton is widely published in the field and has made more than 75 national and international presentations. The Cyber Journal of Sport Marketing named him Sport Marketer of the Year in 1999.


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Customer Reviews

Thank you very much for the great service.
Robert Bruce
This was a required text for my class and I think my professor keeps it part of the curriculum so that he doesn't have to buy a new book.
Samantha
You can tell the author tries to sound smarter by using fancy wording but it's just unnecessary and I find it distracting.
Amy B

Most Helpful Customer Reviews

10 of 12 people found the following review helpful By A Customer on February 5, 1999
Format: Hardcover
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.
Get this book, use it, and change your career for the better!
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10 of 12 people found the following review helpful By A Customer on February 20, 1999
Format: Hardcover
This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
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2 of 2 people found the following review helpful By Industry Vet on September 10, 2010
Format: Hardcover Verified Purchase
As undergraduate and graduate degree offerings in sports industry management have proliferated, so have the classroom tools. This book stands head and shoulders above all others addressing marketing/sales issues for its conceptual and practical content, its depth and ease of reading. The authors have the benefit of knowing first hand what it takes to succeed in the teaching setting and what it takes to succeed in the real sports world because they have experienced both over and over . . . and over again.
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By Jeff Babl on February 12, 2014
Format: Hardcover Verified Purchase
Was a required textbook, overpriced for very little information. Just a money grab by any authors, experience is better than any textbook.
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By Fezo on October 28, 2013
Format: Hardcover Verified Purchase
This is a great product, put to good use and I really enjoy it. I am so happy with this purchase.
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Format: Hardcover Verified Purchase
I chose this order because it is required for my Kinesiology class. The pricing for my book was very reasonable compared to buying it on my schools campus and the order came in to me the next day of ordering it, in GREAT BRAND NEW condition. Wonderful Deal!! Thank you!
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Format: Hardcover Verified Purchase
Book was in excellent condition and I received very quickly!! I planned on using it for a course I was teaching, but didn't use it as much as I would have liked because it was not at the level I needed for the specific group of students.
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Format: Hardcover Verified Purchase
This book gives you a more in dept look at the world of Sports Marketing. A lot of the references in based on the NBA and how the commissioner made the professional basketball a global marketing sensation.
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