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Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions
 
 
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Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions [Paperback]

Cheryl Mallen (Author), Lorne Adams (Author)

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Book Description

May 12, 2008 075068447X 978-0750684477
Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator.

Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.

* Encourages students to apply theoretical foundations to event management
* Develops a knowledge strategy for event management that will guide students into their
future careers
* Provides a great range of industry applications which support and illustrate the academic theory

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Customers buy this book with The Sports Event Playbook: Managing and Marketing Winning Playbook $54.39

Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions + The Sports Event Playbook: Managing and Marketing Winning Playbook
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Editorial Reviews

About the Author

Cheryl Mallen is Associate Professor in the Department of Sport Management, Brock University, St. Catharine's, Ontario, Canada

Lorne Adams is Associate Professor in the Department of Physical Education, Faculty of Applied Health Sciences, Brock University, St. Catharine's, Ontario, Canada


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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
event planning model, bid dossier, tourism event management, knowledge transfer race, volunteer life cycle, bid questionnaire, operational planning network, candidature document, event management course, bid tour, niche events, event management experiences, written operational plans, event bidding, operational planning phase, contingency meeting, anthem singer, renewal phase, tourism events, niche sport, event facilitators, technical check, bid success, flexibility effect, race strategy
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Right To Play, Brock University Photograph, Shawn Whiteley, Olympic Games, Commonwealth Games, Timeframe Person, Upper Left, Upper Right, Lower Left, Anthem Confirm, Mike Cheliak, Cheryl Mallen, Lower Right, Jim Rooney, Recommendation Quadrant, Event Manager
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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