The General Sportcraft Company was founded in 1926. In those times, most department stores did not carry sporting goods, so General Sportcraft helped pioneer the concept of "family-fun" departments within the store. Soon, the popularity of these departments spawned stand-alone sporting goods stores.
In the 1940s and 1950s, Sportcraft introduced new outdoor games to America, such as bocce, horseshoes, and volleyball. In time, Sportcraft's focus moved to indoors games like table tennis, billiards, foosball, and darts, now the company's most popular product lines. Today, more than 13 million customers a year purchase Sportcraft products.