Sports Broadcasting [Paperback]

Bradley Schultz (Author)

Book Description

ISBN-10: 0240804635 | ISBN-13: 978-0240804637 | Publication Date: September 14, 2001

A uniquely comprehensive text, Sports Broadcasting emphasizes the skills that students will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Broadcasting also offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.




Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.

Coverage of essential reporting, play-by-play and anchoring skills

Unique insights into historical context and social implications

Tips on pursuing a career as a sports reporter/anchor in radio or television

Editorial Reviews

From the Publisher

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.

About the Author

Having taught for several years as an instructor of new writing, performance, and sports broadcasting, Brad Schultz is currently on a teaching fellowship at Texas Tech University. Prior to entering academia, he spent 14 years as a sports anchor/reporter and also worked as a news anchor, reporter, and director.

Product Details

• Paperback: 296 pages
• Publisher: Focal Press (September 14, 2001)
• Language: English
• ISBN-10: 0240804635
• ISBN-13: 978-0240804637
• Product Dimensions: 9.1 x 6 x 0.6 inches
• Shipping Weight: 13.9 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #635,951 in Books (See Top 100 in Books)
  • #88 in Books > Sports & Outdoors > Miscellaneous > Journalism

More About the Author

I am an assistant professor and head of the broadcast sequence in the Journalism Department at the University of Mississippi. More importantly, I am a native of Texas and am now reveling in the UT football national championship. Much as with the Rangers winning the Stanley Cup in 1994, it was something I was not sure I was going to see again in my lifetime.

I am an active member of the Lutheran Church-Missouri Synod (LCMS) and am taking courses to become a deacon. It may eventually lead to ordination, but that is a long way down the road.

My present goals are to get back to Texas. It's hard to explain to someone not born there, but Texans have a great feeling for their state. I hear Texas calling and will one day be back home.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Insightful Information on the Field of Sports Journalism, May 5, 2005

By 

Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) - See all my reviews
(REAL NAME)   

This review is from: Sports Broadcasting (Paperback)

Brad Schultz has done a commendable job on providing direction for people seeking a career in sports journalism. This book is thorough in covering the material. The opening chapters include background on the history of broadcasting itself, while later sections focus more on the theme of the book, sports broadcasting. It concludes with profiles of successful sports journalists who created the paradigm in place today, and the very last chapter takes a look at the future through the eyes of the commissioners of the professional sports leagues.

Schultz's writing style is easy to follow. In fact, he practices what he advocates, i.e., basic writing skills come from effective readers. You can tell from his work that he is well-read. He includes the international, national, and local career options in his discussion. Historically he lists what he considers to be milestones in the development of the profession in the United States. I highly recommend this book. It is well-researched and comprehensive.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent learing tool, October 11, 2002

By 

Mary Lou Sheffer (Baton Rouge, LA USA) - See all my reviews

This review is from: Sports Broadcasting (Paperback)

Anyone interesting in becoming a sports broadcaster should buy this book. Schultz does an excellent job describing the 'real' workings of sportcasting. He describes both the role of talent along with the vital workings of production. I would highly recommend this book to any broadcast writing professor.