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Sports Marketing (Global Marketing Perspectives)
 
 
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Sports Marketing (Global Marketing Perspectives) [Paperback]

Howard Schlossberg (Author)

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Book Description

ISBN-10: 1557865906 | ISBN-13: 978-1557865908 | Publication Date: June 13, 1996 | Edition: 1
Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing.
Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a textbook and readability of a trade book.

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Editorial Reviews

From the Back Cover

From NBA sponsorship to fantasy sport marketing and auto racing's powerful fan attraction, Sports Marketing shows in surprising detail how companies leverage the emotional attachment that fans display for their favorite sports, events, teams, and individual athletes. Sports marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty awards, and from business-to-business strategies to consumer product marketing. With an untraditional approach and a lively, hard-hitting writing style, Schlossberg critically examines some of this growing phenomenon's hottest trends, to produce a book with the practicality of a textbook and the readability of a trade book.

About the Author

Howard Schlossberg has 20 years' experience writing about sports and business for major newspapers and trade magazines, including the American Marketing Associations Marketing News. He currently combines freelance sports and business writing with teaching journalism at Columbia College of Chicago, William Rainey Harper College, and DePaul University.

Product Details

  • Paperback: 228 pages
  • Publisher: Wiley; 1 edition (June 13, 1996)
  • Language: English
  • ISBN-10: 1557865906
  • ISBN-13: 978-1557865908
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Amazon Best Sellers Rank: #2,153,424 in Books (See Top 100 in Books)

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› Visit Amazon's Howard Schlossberg Page
Howard Schlossberg
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Inside This Book (learn more)
First Sentence:
What is sports marketing, and what do we think of it? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
rotating signage, fantasy marketing, ambush marketing, ambush marketers, licensed merchandise sales, rotisserie baseball, sports marketing, sports moguls, rotisserie leagues, fantasy camp, trade clients, other racing, official sponsors, sponsorship opportunities, marketing conference, sponsorship opportunity, average fan
Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Cup, United States, American Express, New York, Chicago Tribune, Los Angeles, Super Bowl, Performance Research, Dream Team, Michael Jordan, Takes Over the World, Team Marketing Report, Dugout Derby, Phillip Morris, Winter Olympics, World Series, Major League Baseball, National Football League, Magic Johnson, National Hockey League, Stanley Cup, International Events Group, Larry Bird, Rhode Island, San Diego
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