In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore".
Sports Marketing: It's Not Just a Game Anymore
and over one million other books are available for Amazon Kindle.
Learn more
| |||||||||||||||
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Consummate,
By A Customer
This review is from: Sports Marketing: It's Not Just a Game Anymore (Hardcover)
This book represents the consummate effort to describe sports marketing. And the author knows his calculus too.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Sports Marketing,
A Kid's Review
This review is from: Sports Marketing: It's Not Just a Game Anymore (Hardcover)
My name is Victor im from Santa Monica High. I recently read Phil Schaaf's "Sport Maketing: It's Not Just A Game Anymore",I though that this book was good. This book taught me alot bout advertisment & how major league players get paid from there franchise and how the sponserships work.
5.0 out of 5 stars
Great Buy, Great Condition,
This review is from: Sports Marketing: It's Not Just a Game Anymore (Hardcover)
Interested in sports marketing, then the more you know means better results. The book came to me in excwllwnt condition and so far, I highly recommend this kind of transaction.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
2
books
cite this book:
- Sports, Inc.: 100 Years of Sports Business by Phil Schaaf on page 373
- Home Team: Professional Sports and the American Metropolis by Michael N. Danielson in Back Matter
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
