Sports Marketing "The Money Side of Sports" [Paperback]

Kermit Pemberton (Author)

Book Description

Publication Date: April 1997

Finally, there is a book that provides an easy-to-understand, step-by-step explanation of the multibillion-dollar business of sports! Over $26 billion is spent on health and fitness-themed events. Six of the top-rated television programs in history have been sporting events. Estimates suggest that the sports market totals $174 billion annually; $40 million is spent per year for Michael Jordan to endorse products, and up to $500,000 has been paid for a single baseball. 330 pages, Perfect Bound.

Editorial Reviews

Review

This is a must-read book for any student, instructor, or person looking to expand knowledge in sports marketing. Step-by-step outlines and real-life examples of sports promotions are the key to learning how to tie in professional sports with products and services. -- Scott Williams, Images Marketing Firm

About the Author

Kermit Pemberton is a professional speaker and has over 13 years of experience in sports marketing. He has organized annual sporting programs for the world's greatest sporting events, including the SuperBowl, Final Four, Pro Bowl, World Series and U.S. Open (Golf and Tennis). He has forged lasting corporate relationships with clients such as Hitachi, 1-800-COLLECT and Owens Corning Fiberglass.

Product Details

• Paperback: 330 pages
• Publisher: Sports Service of America Publishing (April 1997)
• Language: English
• ISBN-10: 0965642194
• ISBN-13: 978-0965642194
• Product Dimensions: 9 x 5.1 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #4,202,858 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 14 people found the following review helpful:

1.0 out of 5 stars The worst book on the sports business...without a doubt, May 28, 1999

By A Customer

This review is from: Sports Marketing "The Money Side of Sports" (Paperback)

Having recently completed a sport related MBA I was keen to hear the views of a Sports Marketing expert. Unfortunately I was more than a little disappointed. Some of the phrases used were simply hillarious. "Now the stadium is like an empty fish restaurant, no one wants to go in and eat an old piece of fish". Some of the language and phrases wouldn't look out of place at High School. The glossary includes some gems; 'customer:the person who purchases goods or services from another', 'loyalty:a feeling of faithfullness or allegiance', 'news: a report of a recent event. Information reported'. Wow! The endorsements are fantastic and even include one from the mother of the author! Add to this some fundamental errors that rather undermine the reputation of the author....I think the media magnate is Rupert Murdoch not Murdock (worth getting right as evidently in 1995 he was "named the most powerful man in sports")...and you have the worst Sports Business book ever written. Some pages don't even tally with the list on the contents page. Stay well clear. Stick to 'Ice to the Eskimos' (Spoelstra), 'Sport Marketing' (Mullin et al.) and Phil Schaaf's 'Sports Marketing'.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Its Ok for an Economics book, November 2, 2001

By 

Matt (Santa Monica, CA USA) - See all my reviews

This review is from: Sports Marketing "The Money Side of Sports" (Paperback)

If you are reading this book for fun it is really boring and very hard to get into. But if you are reading the book to learn something or are trying to get into sports marketing this book would help you. The book uses a lot of examples that sometimes make it seem as though he wanted the book longer. If being used for reference the book is laid out very well and would be easy to go to if you wanted to find a specific topic or idea. So like I originally said if you want the book for the purpose of reading for pleasure don't choose this one! But if you are using it to learn about it is a great tool.

4.0 out of 5 stars The MONEY SIDE..., November 28, 2010

By 

Ken - See all my reviews

This review is from: Sports Marketing "The Money Side of Sports" (Paperback)

The Money Side of Sports is full of great information with great breakdowns of marketing, sponsorship, promotion, event planning, the power of media... Mr. Pemberton definitely understands corporate finance, especially profit. I personally enjoyed the Endorsement chapter of the book, where examples of good and bad endorsement deals were given. I also enjoyed Chapter 8, The Development of a Special Event. It was definitely a 'Guide for Dummies' styled chapter where he breaks it down to the point where even a novice would understand how to create a successful sporting event. Overall, this book is highly detailed, fact driven, with a strong economic base. It is a great look into the 'MONEY' side of sports!