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3 Reviews
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Average Customer Review
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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
Published on October 29, 2001
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3.0 out of 5 stars
A well structured approach to the subject.
Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
Published on February 16, 1999 by Nigel Pope (nigelp@orgo.cad.gu...
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Most Helpful First | Newest First
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3.0 out of 5 stars
A well structured approach to the subject.,
By Nigel Pope (nigelp@orgo.cad.gu.edu.au) (Australia) - See all my reviews
This review is from: Sports Marketing: A Strategic Perspective (Hardcover)
Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent,
By A Customer
This review is from: Sports Marketing: A Strategic Perspective (Hardcover)
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
0 of 2 people found the following review helpful:
3.0 out of 5 stars
Good condition product, delivery is too long.,
By
This review is from: Sports Marketing: A Strategic Perspective (Hardcover)
The condition of the book is decent as described. But the delivery was very very delayed. It took them about 2 weeks to ship the item and another 10 days to deliver it. That's not what I read when I ordered it. Be careful.
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Sports Marketing: A Strategic Perspective by Matthew D. Shank (Hardcover - October 11, 2004)
$164.00 $118.54
In Stock | |
 
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