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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories [Hardcover]

Martin Beck-Burridge (Author), Jeremy Walton (Author)

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Book Description

Publication Date: February 9, 2002 | ISBN-10: 0333925408 | ISBN-13: 978-0333925409

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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Editorial Reviews

About the Author

Martin Beck-Burridge is Director of Automotive Studies and Senior Lecturer in International Business at Henley Management College.

Jeremy Walton is a freelance journalist and author of 25 books.

Product Details

Hardcover: 188 pages
Publisher: Palgrave Macmillan (February 9, 2002)
Language: English
ISBN-10: 0333925408
ISBN-13: 978-0333925409
Product Dimensions: 9.5 x 6.4 x 0.7 inches
Shipping Weight: 1 pounds
Amazon Best Sellers Rank: #3,573,601 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
THE world's automobile industry has, for at least the last two decades, been characterized by over-capacity of production in all sectors, an excess supply of products to all market segments and intense competition within the industry. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
mini vehicles, boxer engine, motorsport activities, circuit owners, rally success, rally wins, constructors association, rally team, greatest brands, rally car, racing programmes, mass manufacturers, sports racing cars, sports car racing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Grand Prix, Tom Walkinshaw, Fuji Heavy Industries, David Richards, Bernie Ecclestone, British Leyland, John Egan, Aston Martin, United States, Ford Motor Company, World Championship, Max Mosley, Ringer Subaru Legacy, Middle East, Roger Putnam, British Touring Car Championship, Grist Subaru Impreza, New Zealand, Ringer Subaru Impreza, David Lapworth, North America, Formula One, Subaru Tecnica International, Safari Rally, Bob Tullius

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Citations (learn more)

This book cites 5 books:

Virtual Reality by W W Norton on page 101
Christian Dior by Richard Martin on page 8
Virtual Reality by Joey W. Hill on page 101
The Isle of Man (Geologists' Association Guides) by Trevor David Ford on page 85
World Economic Outlook: April 2002 : Recessions and Recoveries by International Monetary Fund on page 7

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