Spreading the American Dream: American Economic and Cultural Expansion, 1890-1945 (American Century Series) [Hardcover]

Emily S. Rosenberg (Author), Eric Foner (Author)

Book Description

Series: American Century Series | Publication Date: February 1982

In examining the economic and cultural trs that expressed America's expansionist impulse during the first half of the twentieth century, Emily S. Rosenberg shows how U.S. foreign relations evolved from a largely private system to an increasingly public one and how, soon, the American dream became global.

--This text refers to the Paperback edition.

Editorial Reviews

Review

"This stimulating essay combines intellectual, economic, and diplomatic history [and] provides fresh insights into the way governmental power was used to shape the American domestic marketplace, and how that visible hand was again used overseas."--Walter LaFeber, Cornell University

--This text refers to the Paperback edition.

Product Details

• Hardcover: 258 pages
• Publisher: Hill & Wang Pub; 1st edition (February 1982)
• Language: English
• ISBN-10: 0809087987
• ISBN-13: 978-0809087983
• Product Dimensions: 8 x 5.4 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,919,086 in Books (See Top 100 in Books)

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22 of 23 people found the following review helpful:

4.0 out of 5 stars An illuminating look at U.S. diplomacy from 1890-1945, April 27, 2002

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Daniel Jolley "darkgenius" (Shelby, North Carolina USA) - See all my reviews
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This review is from: Spreading the American Dream: American Economic & Cultural Expansion 1890-1945 (American Century) (Paperback)

I found this book to be more informative and unbiased than I expected. Since Rosenberg approaches her subject from a revisionist standpoint, I feared there would be a politicized undercurrent that would turn me off. Rosenberg's thesis is well-stated and clearly explained. She examines America's economic and cultural expansion in the period between 1890 and 1945 (although she dips rather significantly at times into the late 1940s). What she discovers is a steady progression from private activity to government-led efforts to expand America's influence in the world. At the heart of her study is an ideological concept she calls liberal developmentalism; this uniquely American thinking was, she posits, pervasive in American government and culture by 1890. Americans believed their system was the best in the world and that the export of the American system (free trade, free enterprise, the free flow of information) throughout the world would guarantee America's economic preeminence while building up weaker nations and ultimately securing world peace. American motives were quite selfish, as expansionism seemed to hold the only solution for the depression of the 1890s, but Americans also truly believed the world would benefit by Americanization. She identifies three distinct eras: a "promotional state" from the 1890s up until World War I, in which the government took a hands-off approach to diplomacy while American entrepreneurs and investors worked hard to expand their business to foreign markets; a "cooperative state" in the 1920s, in which government publicly appeared to stay out of diplomatic wrangling but behind the scenes sought to guide investment that would benefit the United States, even if it involved monopolies or American-dominated cartels; and a "regulatory state" in the 1930s and beyond, in which the government actively began to seek the means by which to control the world economy that had fallen into depression as a result of the long-term failures of the cooperative approach. The Great Depression and spread of fascism convinced Roosevelt and others to seek the reins of the world economy.

Rosenberg points out the contradictory nature of American policy. While espousing free trade and free access, America continued to employ protectionist tariffs and did not mind the lack of free access for other nations in American-dominated zones of interest. She clearly explains how de facto diplomacy by private businessmen, while successful in the short-term, was helpless to stop the terrible descent into economic bad times. She easily shows that America was far from isolationist during the first three decades of the twentieth century despite appearances to the contrary. The subject I found most interesting in the book had to do with the export of American cultural values. Rosenberg provides an enlightening discussion of movies/radio, communications, philanthropy, and missionary work in spreading the American way of life to other countries. While this is a rather dry book at times, the discussion of cultural issues is a fascinating examination of a topic often overlooked by authors in this field of study.

The historian in me does frown upon Rosenberg's lack of footnotes. While she does provide a helpful bibliography at the end of the book, the lack of distinct, verifiable citations robs a little bit of the authority so eloquently expressed in her thesis. All in all, though, the book presents a compelling and forceful argument and provides a valuable new insight into the history of post-1890 American diplomacy.

10 of 13 people found the following review helpful:

5.0 out of 5 stars Review of "Spreading the American Dream" by UH Grad Student, September 16, 2004

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J. A. Hernandez (San Antonio, Texas United States) - See all my reviews
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This review is from: Spreading the American Dream: American Economic & Cultural Expansion 1890-1945 (American Century) (Paperback)

Emily Rosenberg contends that "American expansion was dominated by and ideology of 'liberal developmentalism' that used the rhetoric of peace, prosperity, and democracy to promote Americanizing the world in the name of modernization." From the 1890s to 1945, "America's economic and cultural influence spread worldwide," simultaneously infiltrating the many crevices of foreign countries and markets alike. According to Rosenberg, "this American dream of high technology and mass consumption was both promoted and accompanied by an ideology...[of] liberal-developmentalism... this ideology matured during the twentieth century...[an ideology] that merged nineteenth-century liberal tenets with the historical experience of America's own development, elevating the beliefs and experiences of America's unique historical time and circumstance into developmental laws thought to be applicable everywhere."

This ideology, according to the author, is a term used to describe "the system of beliefs, values, fears, prejudices, reflexes, and commitments--in sum, the social consciousness of the Americans--which generally dominated the expansion of America's influence into foreign lands." Moreover, "ideology is viewed as a 'political weapon, manipulated consciously in ongoing struggles for legitimacy and power, as an instrument for creating and controlling organizations." In the context of previous class discussions, particularly in terms of internalized notions of North American superiority and racism, one is struck with the historical thread that connects the ideas and practices of each generation and how those concepts are then weaved and contorted to fit the mold of a justifiable international expansionism. Indeed, Rosenberg herself concludes, "most Americans believed that Protestant Christianity was a spiritual precondition for modernization... [thus] religious duty and national destiny fused together," an idea reminiscent of Max Weber's famous thesis.

The ideology of liberal-developmentalism, according to the author, can be broken down into five major features: "(1) belief that other nations could and should replicate America's own developmental experience; (2) faith in private free enterprise; (3) support for free or open access for trade and investment; (4) promotion of free flow of information and culture; and (5) growing acceptance of governmental activity to protect private enterprise and to stimulate and regulate American participation in international economic and cultural exchange." This ideology, particularly during the so-called "Great Depression" of 1929, ignited the stagnating economy of the US during one of the worst financial slumps of the century. Private economic expansion overseas and corporate determination decided-early on-the direction that US policy would take in terms of monopolizing various companies and, in effect, legalizing a number of "cartels."

In tune with Thomas Ferguson's article, Rosenberg essentially states that previous notions of the "Great Depression" warrant some revisions and reconsideration, chiefly in terms of benevolent policies geared towards workers and the dispossessed. Ferguson states, for instance, that "a clear view of the New Deal's world historical uniqueness and significance comes only when one breaks with most of the commentaries of the last thirty years, goes back to primary sources, and attempts to analyze the New Deal as a whole in the light of explicit theories about industrial structure, party competition, and public policy. Then what stands out is the novel type of political coalition that Roosevelt built. At the center of this coalition, however, are not the workers, blacks, and poor who have preoccupied liberal commentators, but something else: a new "historical bloc (in Gramsci's phrase) of capital-intensive industries, investment banks, and internationally oriented commercial banks." Furthermore, "This bloc constitutes the basis of the New Deals great and, in world history, utterly unique achievement: its ability to accommodate millions of mobilized workers amidst world depression."

The genius of Rosenberg, if I may call it that, is her ability to synthesize various works and ideas current during this period: both contemporary and historical. What she fails to provide, however, are some of the other variables intertwined with questions of overseas expansion and the corporate decisions that took place as a result of these variables and how those ideas found their way to the popular culture and ideas of the average American. This is to say that the connections between the liberal developmentalists and the government's programs supporting an open door policy do not connect with the popular ideas of the people themselves.

With these few critiques aside, though, Rosenberg and Ferguson's theses together overthrow the historical straw man of popular depression-era history. Yet, the more we examine the origins and outcomes of the Great Depression of 1929 the more we discover that diplomatic history has yet to fill in the historiographical void of numerous New Deal Policies, especially the effects thereafter. For instance, Robert Freeman Smith's article on the historical origins of the Pax Americana reveal yet another facet of foreign relations and its implications for an informal overseas empire, particularly the US's military policy and its declining capability in the middle of the depression. In discussing the Republican administration prior to Roosevelt, Smith states that "they were deeply involved in the task of developing and refining the tactics of informal empire--the Pax Americana." Additionally, these officials "were trying to utilize nonmilitary tactics...[which in turn] placed limitations on the extent of governmental involvement (or meddling)." Ironically, however, in the absence of a "strong" military, capital investments overseas, particularly in Latin America, served as the foundation of later underdevelopment on those countries that would later become dependent on the world market economy.

In the context of Latin American countries the policies that emerged following the depression of 1929 have yet to be analyzed in their totality: economic (including corporate), military, cultural, diplomatic, international, and ethnocentric ideas consistent with the times. Here I am simply saying that we have yet to receive a panoramic picture of US foreign policy towards Latin America that encompasses the various aspects mentioned above. A few questions are worth mentioning. What factors were involved in North American policies toward Mexico before and after the Good Neighbor Policy? How was the US able to reconcile its notions of atmospheric solidarity with Latin America while simultaneously rounding up Mexicans and Mexican Americans like cattle and forcing them across its southern border? What factors were involved in the occupation of Haiti and Nicaragua, especially in terms of diplomacy, defaults (loans), and military capabilities? What were the advantages and disadvantages of the Good Neighbor Policy for Latin America? In the words of Walter LaFeber, is there a direct correlation between underdevelopment in Central America and the rise of revolutions three and four decades later in that region? Finally, how crucial was Latin America's support to the United States on the eve of WWII?

4.0 out of 5 stars Most Favored Nation, May 17, 2011

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Reader (Arlington, Virginia) - See all my reviews
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This review is from: Spreading the American Dream: American Economic & Cultural Expansion 1890-1945 (American Century) (Paperback)

U.S. foreign policy is steeped in the conviction that the export of our free market model is a win/win situation for Americans and foreigners alike. Americans win because our companies can make investments and sell goods in new markets. Foreigners win because the American Way promotes freedom and development everywhere. Call it the Church of the Open Door. It's an open question whether this model really helps foreigners or only locks them into an America-centric global economy. Whatever. The theory lets Americans feel altruistic while making money.

These impulses defined the recent Age of Globalization, when the death of Communism created space for an aggressive Washington push to open global markets. "Spreading the American Dream" documents the same phenomenon in 1890-1945. Early in this period, Washington used private entities such as banks, oil monopolies, and charitable organizations to expand its global footprint. Later, these instruments were superseded by institutions such as GATT and the IMF, and by agencies such as USAID. The methods changed, but the policy continued.

As for the book: "Spreading the American Dream" is elegantly written, well-researched, and realistic about government. I gave it four stars instead of five only because it was published in 1982, making it a bit dated.