This study outlines a novel approach by Sprint Nextel that attempts to better align the needs of the mobile direct-to-consumer entertainment supply chain with the needs of customers and Sprint Nextel based on variable rate card payouts.
"While the mobile D2C content and service marketplace has grown in the past few years, this advance has been accompanied by a number of pain points for mobile network operators and other supply chain constituents," says Lewis Ward, research manager of IDC's Mobile Consumer Services: Entertainment program. "Sprint recently took the Mobile Marketing Association's premium content guidelines and is beginning to link compliance to payouts, which could serve as a model for the entire industry, if successful." This book may contain less than 24 pages of technical content.
This title may contain less than 24 pages of technical content.
