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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Hardcover – March 8, 2016
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—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
– Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
– Dan Heath, co-author of Made to Stick, Switch, and Decisive
About the Author
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
Top Customer Reviews
There's a lot to like about the book, but I'll start with the tone. It suits the methodology perfectly - it's energetic, it doesn't seem to take itself too seriously, and it is direct. It's a refreshing read and has the effect of making you want to try the process right away.
From a format perspective, the book is primarily laid out according to the five days of a sprint which further helps with its applicability. The five main sections of the book cover each of the five days of a sprint with practical tips, lessons, and real world examples embedded throughout.
The content will feel familiar to those versed in design thinking...but entirely accessible to those who are not. Much of what is contained in the book will strike you as a very sensible approach; however, in practice you often see the exact opposite applied and groupthink and inaction typically reign. And that's where the book shines. It really gives you a roadmap for applying this process, that once underway and properly facilitated, will feel like it's the method you should use to navigate those really tricky business challenges. Sprint reveals a simple but profoundly powerful approach to making progress and determining next steps without guessing.
It’s weird... even after 4 years of studying Art & Design in college and 4 years of working at a big tech company, this book was STILL a revelation to me. It helped me understand and practice design in a whole new way. I was lucky to be mentored by top-tier designers. Now you can be mentored by some of the best designers in the Silicon Valley. Listen in on how they work and think...
90% of what you need to know about designing great products is in these 257 glorious pages. The other 10% is just blood, sweat and tears.
That said, after stumbling over that initial terminology of 'same word-different meaning' and the somewhat-less-than-generous "I invented this!!" claim without a tip of the hat to all the great people who led the way, I did really enjoy the book. Jake has immense experience and has developed a beautifully structured design-build process that we can put immediately to use that is simpler to implement than a fully-featured scrum team. Thanks, Jake!
I highly recommend this book to any team wanting to incorporate fast iterations into work flow/product development.
The humor is lovely - the testimonials are revealing. The honesty about guarding against falling in love with your own idea is critical. Within new product development and entrepreneurship there is a legacy of championing your own idea, driving it through, despite the opposition. Sprint could get a team/management through all that. Most start ups fail for one reason, a lack of customers. Sprint gets the customer's point of view into the equation early.
The 5 day commitment is a challenge. There are guidelines and advice on work arounds. It likely becomes quite prestigious to be selected for a ‘Sprint’. I foresee professional opportunities to become Sprint facilitators!!
Most Recent Customer Reviews
It's a book about the great lengths the authors went to optimize solving the smallest and easiest part of the product development problem. Read morePublished 1 day ago by Ian Strang
If you work in a team-based project environment, I cannot recommend Sprint highly enough. The five-day process a great solution for quickly moving a project from concept through... Read morePublished 5 days ago by Eric Robert
Well written, clear plan for a quick, new approach to planning and problem solving. Written for business, but the ideas can be adapted for committee or board work to help stay on... Read morePublished 6 days ago by M Marie
Sprint is a fantastic book and has really helped guide many of the principle s that I am using in my career as a Product Manager. Read morePublished 6 days ago by Aaron C Smith
A straightforward, no BS book. Giving you the tools to solve big problems in a really unique way. Sprint offers a new perspective on innovation and creativity, bringing you a... Read morePublished 7 days ago by MMH
The book is well written with good examples of how different Sprints progressed and worked as well as some that didn't and why. Read morePublished 10 days ago by Mr. K. Monahan
Good ideas for whiteboard mapping, planning and designing new features or productsPublished 10 days ago by elliptic1