Although all career choices present challenges for sustaining success, it seems to us that sales professionals in particular are constantly measured against very rigid, economically-driven barometers and exposed to constant internal and external competition. As a result, the potential for job burnout is very high in the sales industry. The cost to sales organizations in lost talent, rehiring and re-training negatively impacts the corporate bottom line. Unfortunately, but unmistakably, the emotional toll of burnout can be devastating to any sales professionals career.
The authors have noticed clear plateaus in the "energy" of the salespeople they have worked with. While most sales people are well schooled in the nuts and bolts of the selling process there seems to be something missing for them that can cause premature burnout. Thats where SPROUT! comes in handy. By using a Selling Garden metaphor and its accompanying mind-set, salespeople can find relief from harmful stress, and put more fun and passion into the selling process.
By following the authors simple Sales Garden metaphor, and by adhering to the user-friendly steps outlined in SPROUT!, salespeople can beat the career blues and sustain themselves for the long term, regaining their passion for sales in the process. But thats not all. Our simple formula also enables organizations to better retain precious talent, thus creating a healthy sales frameworkand healthy sales professionals -- throughout the inevitable ups and downs of a long term selling career.
All this, from seeds sowed in our Sales Garden.
Greg Wright started his own consulting practice at the age of 27 and has 27 years in the "selling game." He spends 80% of his time with executive level sales professionals, helping them figure out how to sell core products to more customers every day. His client companies include food, medical, high tech, and energy companies. Wrights consulting firm is based in San Diego.
For many years I have used growing a garden as a metaphor for life and business. Gardening is a perfect example of planning, preparation, nurturing, maintaining and reaping rewards... Read morePublished on May 8, 2012 by Monty Rainey
Sprout is a fairly good book, but I would only recommend it if you are in big ticket sales
or sales that require you to build long term relationships with customers. Read more
Top sales performers are rare. They consistently exceed plan year after year. The secrets of consistent overachievement are clearly laid out in SPROUT! Read morePublished on June 13, 2004 by Stephen Axel
I read Sprout! in a couple of hours. Once I started I couldn't put it down. I loved the gardening methaphor, the simple elegance of the model and the meaningful insights from the... Read morePublished on March 1, 2004 by Rosalind
I am just starting out in sales and I know I have a lot to learn. This book has provided the most beneficial information of everything I have read so far. Read morePublished on February 26, 2004 by SarahQuinn
I really enjoyed this book. The concepts are so simple, yet extremely insightful. I feel it has given me ideas I can use every day in my sales career. Read morePublished on February 26, 2004 by John Allen
I don't have a corporate sales position, however, I do sell! The information in Sprout is invaluable for any small entrepeneur. Read morePublished on February 25, 2004 by SSmith
What a welcome relief to read such an inspiring book that relates so well to the personal side of sales. This is one sales book I'll keep. SPROUT! Read morePublished on February 24, 2004 by lapierre24