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A History of Marks and Spencer,
This review is from: St Michael: A History of Marks and Spencer (Hardcover)
In 1884 Michael Marks opened a stall in the market at Leeds, selling a variety of household articles under the slogan 'Don't ask the price; it's a penny'. Today Marks and Spencer have nearly 250 modern stores throughout the country, with a turnover of some L300,000,000. Their trademark, St. Michael, has become the most popular brand name in the country.
Goronwy Rees tells the story of how this transformation was achieved. It is a story of a consistent attempt to provide the highest quality of goods at the lowest price, and of the methods by which this has been achieved. Underlying the success of Marks and Spencer was the remarkable partnership between the two men, Lord Marks and Lord Sieff, and a philosophy of business which in many ways gives Marks and Spencer a unique position among modern business institutions; it is based on a faith in the application of science and technology as a means of raising the standard of living; simplicity as the basis of administration; and the importance of people. --- from book's dusjacket
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