At the time of his son's illness, the premise for this book was still in its infancy. It is based on his father's homespun advice to "stack the logs," one decision and choice stacked on top of another, until success is acheived.
It took Lunn a while to realize just how simple yet profound his father's wisdom was. He eventually realized that success, whatever your definition, is an accumulation over time rather than a single event. It is about incremental achievement.
As he reflected on a note from his father's birthday card, Lunn realized there were seven essential components to success: (1) plan well, (2) keep an excellent forward thrust to objectives, (3) deal with disappointments and setbacks, (4) create a positive support structure, (5) stay positive and focused, (6) maintain moral character, and (7) keep on "Stacking The Logs!"
Divided into twenty chapters, this powerful text expands on these basic principles, including planning for guaranteed success, and the power of Applied Incremental Advantage, which Lunn calls the "compound interest of success." It also tells the number one reason people fail, and how to overcome it, as well as programming yourself to become a champion with the techiques used by Olympic athletes and astronauts.
Additionally, the book details the history of St. Jude Children's Research Hospital, where Frankie Lunn was treated. Lunn credits his "new family at St. Jude" for teaching him the gift of optimism in the face of adversity and how to weather personal storms and come back stronger.
