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Staging to Sell: The Secret to Selling Homes in a Down Market Paperback – June 9, 2009

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Staging to Sell: The Secret to Selling Homes in a Down Market + Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging + Home Staging: The Winning Way to Sell Your House for More Money
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Product Details

  • Paperback: 267 pages
  • Publisher: Wiley; 1 edition (June 9, 2009)
  • Language: English
  • ISBN-10: 0470447125
  • ISBN-13: 978-0470447123
  • Product Dimensions: 7.6 x 0.6 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 2.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,340,660 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Home Staging strategies needed to succeed in a down market

"My success in real estate is a direct result of following Barb's systems! In a world of increased competition, economic challenges, and savvy consumers who demand transparency and authenticity, Barb's approach is more relevant than ever. Barb is a true professional and an outstanding model for anyone who desires lasting success in real estate. Read this book, follow the principles, and fasten your seat belt!"
Judy Moses, 2007 National President, Women's Council of REALTORS® 

"Barb Schwarz has been teaching our associates the art of 'Staging' homes for over twenty years and is the expert in preparing a home to sell. Her new book will surely become a 'must-read' for anyone involved in listing and selling homes."
Ebby Halliday, Ebby Halliday Realtors, Dallas,Texas

"Staging to Sell unfolds a step-by-step process to successfully sell a home using the 'S' Factor. Barb's proven program works in any market. This is a must-read for real estate agents and homeowners!"
Claudia Crowell, Director of Business Practices, Seattle-King County Association of REALTORS® 

"Barb Schwarz knows how to get homes sold, and you will too when you read Staging to Sell. Never before has there been such a succinct and easy system for selling your home at a faster pace and at top dollar. Staging to Sell tells it like it is, and if you're a seller, you'd better take heed or your competition will."
David Corbin, author of Illuminate: Creating Breakthrough Results Using the Positive Power of Negative Thinking

"Barb has championed the Staging process for over twenty years. She tested it as a top producer, taught it to top producers for two decades, and is fine-tuning it far beyond the drama on HGTV. Staging is a powerful skill set that should be included in every agent's training because it is a win-win for everyone involved in the listing and sales process."
Carol Johnson, President, The Recruiting Network Inc.

"Staging to Sell is a must-read, just in time to soothe this dismal real estate market. Her new online courses ( and this book provide all that any seller or agent may need to be a Staging pro and battle this market fully armed!"
Sabine Steinbrecher, CEO, Learning Library Inc.

"Barb Schwarz's classes have been an important and entertaining part of the Windermere curriculum for over a decade. You can always tell when Barb's in the room by the high energy and infectious laughter!"
Kelly Hamill, Education Director, Windermere Real Estate

About the Author

Barb Schwarz is known as The Creator of Home Staging®, which has become increasingly important as the housing market has suffered declines over the past few years. She writes frequently on real estate and Staging and contributes articles to a variety of publications on real estate topics. Schwarz has appeared on numerous national television programs and is regularly a keynote speaker at the National Association of REALTORS®' National Conference. Barb has been featured on ABC's 20/20, NBC's Today show, CBS Evening News, PBS, Fox News, and numerous magazines and newspapers. She is also the author of the Wiley titles Home Staging: The Winning Way to Sell Your House for More Money and NBC's Building a Successful Home Staging Business.

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Customer Reviews

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Most Helpful Customer Reviews

48 of 50 people found the following review helpful By Foodie Designer on July 10, 2009
Format: Paperback
I am an interior designer and know quite about about both design and staging, but wanted some tips before I put my house on the market.

I bought Staging to Sell by Barb Schwarz because she coined the term staging and has been doing it forever. Basically, staging is getting rid of clutter, cleaning and depersonalizing.

So why did I give this book one star? To begin with, it was literally painful to read. Every other sentence you are reminded by this egomaniac that she "invented" staging. Worse, the book is like one long ad to get the seller to hire an ASP or ASPM Certified Stager--which is her so-called school.

Each chapter begins with a bit to the seller. The remaining part of the chapter is for the agent and stager. In it, she tries to convince the reader that only a certified agent or stager is qualified to sell your home.

So, if you are looking for a DIY book on how to sell your home, forget it. She tosses tidbits of information--not enough for the novice to stage their own home. This is the idea--Barb thinks anyone who hasn't trained with her is too feeble minded to get their own home ready to sell.

Here is an example of the drivel to be found in this book:

"Stagers can also place your home on [...] and they will do the work that is needed inside and out to make sure that your home is a Certified ASP Staged home. As the created of Home Staging and the Staging business model that is used today around the world, I say that it is really important that you are working with an ASP or ASPM Certified Stager!
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30 of 31 people found the following review helpful By gardeniagirl on July 19, 2009
Format: Paperback
I was extremely disappointed with this book. Barb! overuses the exclamation mark! She's overly pleased with her sayings! And she's stingy with good staging tips!

She can't decide whether she is writing a textbook for potential professional stagers or a how-to book for homeowners, and she fails on both counts. She repeatedly suggests homeowners hire a professional stager affiliated with ASP, so it makes the book seem like a long advertisement for that organization. One, I might add, that you pay for.

Further, the few pictures are black-and-white and have no explanatory cutlines detailing the dos-and-don'ts of the settings.

The one good tip: Buy emerald trees at Walmart to flank your front door.

Check this one out at the library. Don't waste your money.
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24 of 25 people found the following review helpful By Always Learning on July 13, 2009
Format: Paperback Verified Purchase
The black and white pictures are so dark and muddy you can hardly see what's portrayed. There are typos, missing words, words left in sentences that should have been deleted, and poor grammar throughout, making it very difficult to read and understand. Apparently no one edited the manuscript.

The over-abundance of references (38 times) to the author as single-handedly inventing an entire industry reflect her exaggerated view of her personal influence and her lack of marketing wisdom, as are her bogus claims that the only people who can properly stage a home are people she personally trained - the majority of whom are realtors, not stagers. Oh really? One page claims she "invented" everything 4 times! And do we need to pay for 27 pages of testimonial filler and 4 more pages of self-promotion at the end of the book to push her seminars and speaking engagements? There are also 13 totally blank pages throughout the book (huh?) and a good deal of repetitious points, to the point of pointedly making you want to throw pointed darts at someone's pointy head. If you get my drift.

The target market of the book is too complex and ambitious. It will have little value to home sellers and the constant flipping from agents and then to stagers and back to agents again made for cumbersome reading. It does not bode well to be forced to wade through a huge amount of material that isn't even relevant to the reader, depending on which market you fall into. That's what happens when you can't choose your market so you just broadcast it as being for everyone.
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3 of 3 people found the following review helpful By Bored With Hollywood on December 31, 2012
Format: Kindle Edition Verified Purchase
Don't waste your money. This book has no value whatsoever. It's nothing more than a sales pitch for buying the author's staging kit, or some other worthless product.
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