Customer Reviews

The Stakeholder Balance Sheet: Profiting from Really Understanding Your Market

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In the current economic climate, no business leader can afford to pretend to believe in 'business as usual'. As a 30-year marketing professional, I wish that I could put this book into the hands of every CEO that I know.

Suntook and Murphy have written a lively, lucid book that covers all the bases. Their contention, which decision makers ignore at their peril, is that every organization has multiple stakeholders, and every stakeholder has to be considered in making business decisions. What sets this book apart is its practicality. Each chapter ends with a checklist by which the reader can ascertain the stakeholder efficiency of his or her organization, along with a simple rating system. I am willing to bet that most organizations, even successful ones, will fall short.

In today's seemingly endless channels of communication, it is vital that business organizations know who their stakeholders are, from customers to shareholders, and engage appropriately with each of them. This book demonstrates not only 'the what' but also 'the how' of doing so successfully. I can't recommend it too highly.