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Stakeholder Relationship Management [Hardcover]

Lynda Bourne
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

October 1, 2009 0566088649 978-0566088643 Har/Ele
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is a 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.

Frequently Bought Together

Stakeholder Relationship Management + Strategic Management: A Stakeholder Approach + Managing for Stakeholders: Survival, Reputation, and Success (The Business Roundtable Institute for Corporate Ethics Series in Ethics and Lead)
Price for all three: $167.07

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Editorial Reviews

About the Author

Dr. Lynda Bourne is an award winning project manager, consultant and trainer with 25 years professional industry experience. She was the 2003 winner of PMI Australia's 'Project Manager of the Year' award and was granted PMI's Robert J. Yoursak tuition scholarship for the 2004/2005 academic year, for completion of her doctoral dissertation for the award of Doctor of Project Management. She is a recognised international authority and author on stakeholder management. She has presented at conferences and seminars in Europe, Russia, Asia, USA, New Zealand and Australia to audiences of project managers in the IT, construction, defence and mining industries, and has published papers in many academic and professional journals.

Product Details

  • Hardcover: 242 pages
  • Publisher: Gower; Har/Ele edition (October 1, 2009)
  • Language: English
  • ISBN-10: 0566088649
  • ISBN-13: 978-0566088643
  • Product Dimensions: 0.8 x 7.2 x 10 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,027,644 in Books (See Top 100 in Books)

More About the Author

Dr Lynda Bourne DPM, PMP, FAIM is a passionate advocate of effective stakeholder engagement and the 'Stakeholder Circle' visualisation tool. She has worked with organisations in Australia, Asia and Europe assisting them to manage change through use of this methodology to understand and manage the relationships essential for successful delivery of organisational outcomes.

Lynda has presented at conferences and seminars in Europe, Russia, Asia, USA, New Zealand and Australia to audiences of managers and project managers in the IT, construction, defence and mining industries. She has published papers in many academic and professional journals and contributed her ideas to books on procurement and construction stakeholder management.

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1 of 1 people found the following review helpful
4.0 out of 5 stars Stakeholder Relationship Management January 18, 2011
I bought `Stakeholder Relationship Management' by Doctor Lynda Bourne because I have read her PhD thesis from cover to cover, and I have attended one her workshops. In particular I wanted something to back-up the workshop.
The book presents Doctor Bourne's thesis in a more accessible format. It introduces and builds on her idea of the Stakeholder Circle®, both as a tool and a methodology. In Doctor Bourne's own words:

"The Stakeholder Circle® is based on the premise that a project can only exist with the informed consent of its stakeholder community. This community comprises individuals and groups, each with a different potential to influence the project's outcome. The Stakeholder Circle® has been devised to offer a mechanism for assessing the relative influence of each of the key stakeholders and planning ways to engage with and manage their expectations/contributions. The benefit of using this tool is derived in part from the analysis process itself as well as from the ease with which the influence of key stakeholder's on the project can be judged once the Stakeholder Circle diagram is complete."

The book is an easy read and is a good `how to' guide. This is the strength of the book. It has a number of examples, and is replete with tables and diagrams. (Unfortunately from my point of view it is also replete with bullet points, which I think detract from the readability. This point is minor and should not preclude the purchase of the book). The book takes the reader on a journey of rating stakeholders against three criteria - power, proximity, and importance. Power is quite simply the ability of the stakeholder to kill or damage the project. Proximity measures how closely the stakeholder is associated with the day-to-day aspects of the project.
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