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Stand Out! Branding Strategies for Business Professionals Paperback – March 1, 2005


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Product Details

  • Paperback: 200 pages
  • Publisher: July Publishing (March 1, 2005)
  • ISBN-10: 097043037X
  • ISBN-13: 978-0970430373
  • Product Dimensions: 8.3 x 5.4 x 0.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #479,656 in Books (See Top 100 in Books)

Editorial Reviews

Review

Personal brand management is an indispensable topic for professionals to explore and apply to their own lives and careers. -- Simon Vetter, March 3, 2005

About the Author

Simon Vetter specializes in personal brand management for business professionals. He works with companies and executives in behavioral change and leadership development. A native of Switzerland, Simon now lives in San Diego, California.

Customer Reviews

The complete bibliography and reading recommendations in the back of the book is a great bonus.
Cary Menard
Simon Vetter provides you with his book a great way to put the conceptual idea of personal branding into practice.
Wcp Linssen
This book will help you take a step by step approach to produce outstanding personal and business results.
Patricia Wheeler

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Susan M. Harris on February 6, 2009
Verified Purchase
I found this book to be less helpful than many other books on self-branding. The personal profiles, which are a dominant part of the book, are all from the professional speaker/trainer/personal coaching world. I didn't think these had much relevance to people outside that industry who are looking for insights and direction to guide their self-brand building efforts.
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1 of 1 people found the following review helpful By Sadie Burton-Goss on December 12, 2008
Stand Out! Branding Strategies for Business Professionals

I loved this book. Not just another book about personal branding, but one that stands out for it's readability, depth, and immediate applicability.

Based on interviews of some of the most successful, resilient and very well known known people, (Nido Qubein, Tony Assandra, Marshall Goldsmith, Beverly Kaye, David Allen, Gayle Carlson, Brian Tracey, and Jim Kouzes)Vetter does a big job in a little book.
Capturing the voices of these experts, we learn and relearn about focus, leadership, personal productivity, becoming well known, etc.. Vetter writes with the voice of a master story-teller, poet, philosopher, while sounding like your mentor, personal coach, trusted advisor, confident or dearest friend.

Vetter has drilled down to the essesnce of each topic for us with a keen instinct for what is core and a gift for articulating the lessons in a way that allow the reader to feel the wisdom shared by each expert resonant in our hearts, our minds and in our spirits.

I love the structure. Short tight chapters and bold headings on each page. Key quotes captured in shaded boxed for our immediate consumption. Each chapter ends with a list of the expert viewpoints and a final note titled Simon Says... providing expert references for more insight and information.

This book is a most read for business professionals and anyone seeking to perform at their highest level. Inspirinig, instructive, rich in resources and advise immediately applicable for enhancing business impact in any field, and in life.
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1 of 1 people found the following review helpful By RCC on April 23, 2005
This book was effortless to read. It was clear, concise and directly to the point. It encourages you to learn & grow by connecting with World-class experts in their fields - those who have made it BIG through specific branding strategies. The book offers tools and practical solutions to make more money, connect with many more people, and build a brand that is uniquely yours. What can be better than that!? Particularly, I appreciated the down-to-earth approach Mr. Vetter uses by describing powerful insights from those who really know how to brand. If you want to push to the front, develop focus, find your voice and become well-known in your career, whatever it is, this is the book for you.
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1 of 1 people found the following review helpful By John Baldoni on May 11, 2005
If you are looking for ways to make yourself and your business stand out from the competition, do yourself a favor and read this book. Simon Vetter captures the essence of personal brand building by profiling well-known people in the leadership and human development field like David Allen, Marshall Goldsmith, Nido Quebein, Tony Alessandra and Beverly Kaye. All are authors and each has a unique perspective on promoting yourself authentically by knowing yourself and your abilities. Vetter also packs the book with his own story as well as insights gathered from his years as an executive development coach. "Stand Out!" will help you make your mark.
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1 of 1 people found the following review helpful By Christoph Ruedt on May 5, 2007
Unlike other books I've read on the subject of personal branding, this one offers some hands-on advice on how to build up and enhance your own brand. It doesn't stop on a theoretical level derived from general branding and marketing theory. Instead, Simon Vetter backs up his approach of personal brand management with interesting stories of eight personalities, each demonstrating a different aspect of what personal branding is about. If you care about actively shaping your own personal brand, read this book as a source of inspiration as well as for some practical advice.
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1 of 1 people found the following review helpful By Roya Morady Kravetz on May 19, 2005
This is a kind of book that one can refer to over and over again. It is not only useful for professionals but anybody who desires to improve his life, image, friendships,etc.This book is about integrity, self respect and finding the uniqueness in ourselves, since we are all unique in one way or another. The importance of being focused, relaxed and all the other strategies and advices in this book are priceless! Roya says this is an excellent book for any body at any stage of his/her life whether they are in business or not!
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1 of 1 people found the following review helpful By E. Debler on July 18, 2005
Learning from leading luminaries always seems to me the most natural and compelling way to your own success. Simon takes the reader on an exciting journey through the careers of leading business professionals and encapsulates the quintessential features of their successful lives. Although a PhD student in science, I found this book of immense value in giving useful guidelines for my future scientific career. This book is not only for business professionals, it is actually for everyone who wants to advance in his career.
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1 of 1 people found the following review helpful By Frank U. Ustar on July 27, 2005
This book is well organized and practical in orientation, especially Ch. 11 presents a useful summary of the concept of branding and its elements.

The relationship between the concepts of branding and leadership would have needed to be clarified. However, this is a book for practitioners, not academics testing hypotheses. Overall, this is a very readable and useful book which lays out the future business context in which we all will need to operate and in which personal branding plays a significant role.
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