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Stand Out! Branding Strategies for Business Professionals Paperback – March 1, 2005


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Product Details

  • Paperback: 200 pages
  • Publisher: July Publishing (March 1, 2005)
  • ISBN-10: 097043037X
  • ISBN-13: 978-0970430373
  • Product Dimensions: 8.3 x 5.4 x 0.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #1,984,440 in Books (See Top 100 in Books)

Editorial Reviews

Review

Personal brand management is an indispensable topic for professionals to explore and apply to their own lives and careers. -- Simon Vetter, March 3, 2005

About the Author

Simon Vetter specializes in personal brand management for business professionals. He works with companies and executives in behavioral change and leadership development. A native of Switzerland, Simon now lives in San Diego, California.

Customer Reviews

4.7 out of 5 stars
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See all 51 customer reviews
Branding Strategies for Business Professionals I loved this book.
Sadie Burton-Goss
Being new to the field, the profiles were very interesting and provided me with a quick summary of their ideas without having to read a book.
GKL
I am glad that I found this diamond in the rough to help turbo charge my 2012.
@astaicer

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Susan M. Harris on February 6, 2009
Verified Purchase
I found this book to be less helpful than many other books on self-branding. The personal profiles, which are a dominant part of the book, are all from the professional speaker/trainer/personal coaching world. I didn't think these had much relevance to people outside that industry who are looking for insights and direction to guide their self-brand building efforts.
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1 of 1 people found the following review helpful By Sadie Burton-Goss on December 12, 2008
Stand Out! Branding Strategies for Business Professionals

I loved this book. Not just another book about personal branding, but one that stands out for it's readability, depth, and immediate applicability.

Based on interviews of some of the most successful, resilient and very well known known people, (Nido Qubein, Tony Assandra, Marshall Goldsmith, Beverly Kaye, David Allen, Gayle Carlson, Brian Tracey, and Jim Kouzes)Vetter does a big job in a little book.
Capturing the voices of these experts, we learn and relearn about focus, leadership, personal productivity, becoming well known, etc.. Vetter writes with the voice of a master story-teller, poet, philosopher, while sounding like your mentor, personal coach, trusted advisor, confident or dearest friend.

Vetter has drilled down to the essesnce of each topic for us with a keen instinct for what is core and a gift for articulating the lessons in a way that allow the reader to feel the wisdom shared by each expert resonant in our hearts, our minds and in our spirits.

I love the structure. Short tight chapters and bold headings on each page. Key quotes captured in shaded boxed for our immediate consumption. Each chapter ends with a list of the expert viewpoints and a final note titled Simon Says... providing expert references for more insight and information.

This book is a most read for business professionals and anyone seeking to perform at their highest level. Inspirinig, instructive, rich in resources and advise immediately applicable for enhancing business impact in any field, and in life.
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1 of 1 people found the following review helpful By J. Widmer on November 5, 2007
First, Simon's book is very entertaining and interesting to read, and second, it gives many practical tips for today's business professionals! I highly recommend it!
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1 of 1 people found the following review helpful By Christoph Ruedt on May 5, 2007
Unlike other books I've read on the subject of personal branding, this one offers some hands-on advice on how to build up and enhance your own brand. It doesn't stop on a theoretical level derived from general branding and marketing theory. Instead, Simon Vetter backs up his approach of personal brand management with interesting stories of eight personalities, each demonstrating a different aspect of what personal branding is about. If you care about actively shaping your own personal brand, read this book as a source of inspiration as well as for some practical advice.
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1 of 1 people found the following review helpful By Francis R. Wagner on November 1, 2006
Simon's book is one of those books that you could randomly open to a page and start reading. Within a few pages you would learn something worth remembering and then incorporating in your life. For instance the best advise I got from the book was a concept Simon got from Nido Qubein about "positioning versus promotion." I've incorporated this, as well as many other ideas, from this easy read.
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1 of 1 people found the following review helpful By B Pav on June 3, 2006
This is a wonderful compilation of stories highlighting several successful individuals and their personal journey's through life. The common theme in all of their stories is discovering your own specific personal identity (talents, values, passions, ...), which Simon refers to as your personal brand, and marketing that to the rest of the world. The results will be amazing, including an incredible sense of happiness, purpose and fulfillment with your life!
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1 of 1 people found the following review helpful By Scott Eblin on May 1, 2006
With Stand Out!, Simon Vetter has put together a fascinating look inside the thinking of some of today's most successful entrepreneurs and business leaders. What do they all have in common? A strong sense of their personal brands. Through in-depth interviews and insightful commentary, Vetter highlights the unique strategies that each of these leaders have developed for building business success on the strength of a distinctive personal brand.
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1 of 1 people found the following review helpful By Maya Hu-chan on April 30, 2006
"Stand Out!" is a great book! It's easy to read, filled with practical and useful tips from leading professionals in their fields. This book would inspire you to discover your greatest potential and build your personal brand!
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