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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Hardcover – April 21, 2015
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"[Stand Out] provides an almost painless way to uncover and build your 'brand.’”
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates
the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.”
—Adam Grant, Wharton professor of psychology and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.”
—Michael Port, author of Book Yourself Solid
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”
—Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.”
—Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.”
—Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer, or a laundry machine reviewer.”
—A. J. Jacobs, author of The Know-It-All
From the Inside Flap
Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure your ideas get noticed. Becoming a thought leader, in your company or in your profession, is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.
Top Customer Reviews
Making Others More Visible and Credible Does the Same for You
Hint: Rather than pushing your message at people, pull them closer by citing others-- not you – as sterling examples at the center of your story, speech, conversation, column or product launch. See how Clark makes other experts’ insights and experiences the centerpiece of her actionable idea-packed book -- just as she does in her articles and columns. As she shines a spotlight on them, she:
• Demonstrates her deep expertise around her breakthrough ideas
• Makes her stories more interesting and
• Attracts and builds trusted bonds with complementary thought leaders
Page 8 - "The World Needs You" - Stand Out explains why you must put a "dent in the universe." In other words, the ultimate impact you will have is by being yourself fully. This is the essence of standing out: be yourself, fully.
Page 28 - Your experience represents your greatest lessons (far greater than traditional schooling) and the key to standing out. Leverage your story.
Page 68 - "Janusian Thinking" - The concept of being one thing and the opposite at the same time. This is a mind blower, and the most marked up section in my book. The lesson is this. To stand out in an industry the odds are in your favor if you come from outside the industry. Growing up in an industry, so to speak, defines you and it is hard (impossible) to achieve Janusian Thinking. Come from the outside and your are positioned to break the rules.
Page 108 to 122 - This is a mastery lesson in networking. I have observed Dorie's professional career enough to know that she lives this and is wildly successful as a result. This section is the most marked up in my book. I read it multiple times already. My favorite "secret" is not networking with clients per se, but networking with complimentary vendors / competitors.
Page 150 - Become a Connector - This section teaches the basic premise of standing out... reciprocity. Care for others success and they will care for yours.Read more ›
Stand Out is relevant to me as the CEO of a woman-owned small business, and to those we serve: mission-driven women leaders and women business owners worldwide. From small and medium-sized enterprise to large, we need to build strong brands to succeed in the marketplace.
What you’ll get in it are success principles Clark has put into practice and insights from some of the best of the best. She:
- Has researched strategies from people who’ve gone from a single plank in their brand platform to Eiffel Tower, and have done so generously offering substance and value to others.
- Shares her own path from being an unknown who was dismissed by a chamber of commerce as a potential speaker to being called a branding expert by Fortune.
- Makes the content relevant for people in any stage of their branding initiative and strategy.
My wishes for Stand Out?
- An image or graphic of the path she lays out for us. I like to see the big picture and having a framework to hang my learning on.
- Guidelines on how to prioritize focus areas.
- That the book didn’t make it look so easy! However, this is true of many excellent books. They are the culmination of years--of blood, sweat and tears--that go into the seeming “overnight success.” I’m pleased Clark has anticipated readers’ needs by offering a free 42 page Stand Out Self Assessment Workbook on her website www.DorieClark.com, an audio version here on Amazon. and an online course.
For people who want to stand out, Clark brings us the “best of” others, and her own field-tested strategies. Stand Out is worth the investment to buy, read, and put into practice.
Most Recent Customer Reviews
Want to make a contribution in the world? Have something to say… and you’re not sure how to start sharing your message with the world? Then read this book by Dorie Clark. Read morePublished 26 days ago by Adèle M McLay
This book is a thought-provoking guide that reads easy. I would recommend it if you are looking for a way to differentiate yourself at work or generally.Published 2 months ago by JAKo
A Most Excellent presentation of ideas and information that have worked in to my marketing program and guided me to making some major changes in it that I'm already being told are... Read morePublished 3 months ago by Beth Copeland
The book is an excellent ressource for those who are looking how to stand out in the crowd.
The advices are very practical and the framework of suggestions is very... Read more
This is an excellent book with plenty of ideas on how to plan out a successful venture, utilizing the special combination of talents that only you possess.Published 4 months ago by FATEMEH A RAHIMI
It starts OK but by chapter 2 I felt I was reading a 200-pages hbr article (and not a very good one). Dissapointed.Published 4 months ago by Cristian
I was surprised by how much I enjoyed and learned from this book. I was afraid it would just be a light-weight book on self-promotion. Read morePublished 5 months ago by Jesse Lahey
The norm among online marketers these days seems to be taking one idea and fluffing it out into 200-something pages so as to call it a book. Read morePublished 5 months ago by Taylor Jacobson