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Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity Paperback – September 1, 2006
More About the Author
I'm also the author of two books, "Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity (Kaplan Publishing, 2006) and "The Marketing Toolkit for Growing Business" (Chammerson Press, 2002).
When not following marketing, I play drums, golf or pine away for the mountains.
Top Customer Reviews
Stand Out From the Crowd is different than most books. It's very well written and contains a wealth of information that I found useful - even being in business for myself for over 5 years.
I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.
Definitely worth a read.
While many authors philibuster on theory, Lipe gives the small business owner exactly what they need, real ideas and exercises that lead to improving company identity. I would recommend reading the entirety of the book and then going back through to highlight chapters where your company needs increased attention. If you own a company this book is the best possible solution to gauging and modifying your marketing to produce a more valid and recognizable identity. Get the book, it will pay dividends for years and years to come.
Most Recent Customer Reviews
This book serves its purpose well... Lots of quality information that most companies take for granted these days. Read morePublished on August 6, 2009 by D. Wittaker
I recommend this very good quick read for the Small Business Owner and Entrepreneur. This book is good for branding, building a good reputation, and delivering world class... Read morePublished on May 16, 2009 by Amazon Customer