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Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity Paperback


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Product Details

  • Paperback: 272 pages
  • Publisher: Kaplan Business; Original edition (September 1, 2006)
  • Language: English
  • ISBN-10: 1419523007
  • ISBN-13: 978-1419523007
  • Product Dimensions: 9 x 7.3 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,998,893 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jay Lipe has more than 20 years of experience advising businesses about their brands. In his current role as founder and CEO of Emerge Marketing LLC, he has helped hundreds of small businesses and Fortune 500 clients grow through strategic marketing plans and programs. He is a popular speaker, lecturer, and seminar leader to business and professional organizations nationwide.

More About the Author

I'm the president of a marketing firm that focuses on small and mid-sized companies (www.emergemarketing.com)by helping them develop marketing plans.

I'm also the author of two books, "Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity (Kaplan Publishing, 2006) and "The Marketing Toolkit for Growing Business" (Chammerson Press, 2002).


When not following marketing, I play drums, golf or pine away for the mountains.

Customer Reviews

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I found the reading very easy to follow, and quite enjoyable.
Amazon Customer
I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.
Boris Mordkovich
I guarantee that you will continually consult this guide when developing your marketing plans...I know that I will!
T. Reiner

Most Helpful Customer Reviews

Format: Paperback
Advertising and branding professional Jay Lipe puts his 20 years of experience on paper in Stand Out From the Crowd: Secrets to Crafting A Winning Company Identity, a guide especially for small-business owners, entrepreneurs, and marketers. Offering a plethora of tips, tricks, and techniques to build a reputation and make a long-lasting impression upon clientele, Stand Out From the Crowd covers how to properly craft a mission statement, create an intense focus on one's target markets, deliver world-class service, determine a properly balanced fee for services rendered, write copy that motivates people to buy, use taglines, logos, and colors to maximum effect, and much more. Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity.
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6 of 7 people found the following review helpful By Stephanie Laitala on December 11, 2006
Format: Paperback
With the multitude of marketing techniques employed today, Jay Lipe takes us back to basics in creating a strong, memorable company identity. This quick, easy-to-follow guide is a must-read for anyone looking to come out ahead in our commercially overloaded marketplace. Lipe covers everything from crafting a workable mission statement to producing marketing materials that encourage customers to purchase your product or service. The benefits of using these tools were noticed immediately in my business!
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6 of 7 people found the following review helpful By Boris Mordkovich on November 28, 2006
Format: Paperback
There are hundreds of business books on the market these days. However, most of them fall short and either provide vague information or they just aren't easy to read or follow.

Stand Out From the Crowd is different than most books. It's very well written and contains a wealth of information that I found useful - even being in business for myself for over 5 years.

I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.

Definitely worth a read.
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5 of 6 people found the following review helpful By Robert Ed on October 30, 2006
Format: Paperback
Jay has put together a gem. His vast knowledge on marketing concepts and tools is evident throughout "Stand Out". The difference between this and other titles with the similar info is that Lipe gives you actionable step by step instruction.

While many authors philibuster on theory, Lipe gives the small business owner exactly what they need, real ideas and exercises that lead to improving company identity. I would recommend reading the entirety of the book and then going back through to highlight chapters where your company needs increased attention. If you own a company this book is the best possible solution to gauging and modifying your marketing to produce a more valid and recognizable identity. Get the book, it will pay dividends for years and years to come.
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