Customer Reviews

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

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Advertising and branding professional Jay Lipe puts his 20 years of experience on paper in Stand Out From the Crowd: Secrets to Crafting A Winning Company Identity, a guide especially for small-business owners, entrepreneurs, and marketers. Offering a plethora of tips, tricks, and techniques to build a reputation and make a long-lasting impression upon clientele, Stand Out From the Crowd covers how to properly craft a mission statement, create an intense focus on one's target markets, deliver world-class service, determine a properly balanced fee for services rendered, write copy that motivates people to buy, use taglines, logos, and colors to maximum effect, and much more. Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity.

With the multitude of marketing techniques employed today, Jay Lipe takes us back to basics in creating a strong, memorable company identity. This quick, easy-to-follow guide is a must-read for anyone looking to come out ahead in our commercially overloaded marketplace. Lipe covers everything from crafting a workable mission statement to producing marketing materials that encourage customers to purchase your product or service. The benefits of using these tools were noticed immediately in my business!

There are hundreds of business books on the market these days. However, most of them fall short and either provide vague information or they just aren't easy to read or follow.

Stand Out From the Crowd is different than most books. It's very well written and contains a wealth of information that I found useful - even being in business for myself for over 5 years.

I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.

Definitely worth a read.

Jay has put together a gem. His vast knowledge on marketing concepts and tools is evident throughout "Stand Out". The difference between this and other titles with the similar info is that Lipe gives you actionable step by step instruction.

While many authors philibuster on theory, Lipe gives the small business owner exactly what they need, real ideas and exercises that lead to improving company identity. I would recommend reading the entirety of the book and then going back through to highlight chapters where your company needs increased attention. If you own a company this book is the best possible solution to gauging and modifying your marketing to produce a more valid and recognizable identity. Get the book, it will pay dividends for years and years to come.

Jay Lipe's Stand Out from the Crowd is an excellent guide for helping companies to craft their identity. Lipe gives you an easy-to-read, actionable and step-by-step plan for building company and brand awareness in your marketplace. This guide condenses everything you would learn in your MBA marketing classes into a quick, enjoyable and instructive read. I guarantee that you will continually consult this guide when developing your marketing plans...I know that I will!

This book serves its purpose well... Lots of quality information that most companies take for granted these days. At such a low cost, it serves especially well for startups without the marketing expertise.

I recommend this very good quick read for the Small Business Owner and Entrepreneur. This book is good for branding, building a good reputation, and delivering world class service.

I found the reading very easy to follow, and quite enjoyable. I was able to identify with the author in that much of his insight relates to my marketing rule of "Becoming the only solution".

Mr. Lipe does a really good job in beginning the book by identifying several things that will happen to your business if you lose the foothold of your company's identity. He states that your buyers will:
* Experience doubt about your company
* Be confused about what you do
* Fail to understand how your company helps them
* Be indecisive about doing business with you
* Distrust what your company says, and
* Perceive a gulf between what your company says it does and what it does

Once you accept these as true (and you should), you need to decide what to do about the problem, and this book is packed with techniques that will help address these issues.

After reading this book, the entrepreneur will be able craft an identity and marketing plan, which I feel is extremely important. You can never get enough structure and foundation. This book has good exercises and ideas.