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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence Paperback – November 12, 2012

4.8 out of 5 stars 17 customer reviews

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Editorial Reviews

About the Author

Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (November 12, 2012)
  • Language: English
  • ISBN-10: 0071794964
  • ISBN-13: 978-0071794961
  • Product Dimensions: 6.1 x 0.8 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #891,083 in Books (See Top 100 in Books)

More About the Author

Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others.

Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels. Clients include Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, Computer Associates, Fairmont Hotels and many others.

Mike is a 15-year marketing vetran working at early-stage technology companies including StreamServe (now OpenText), Salesnet (acquired by RightNow) and RightNow Technologies (now Oracle) where he helped facilitate their growth into highly successful organizations. Those experiences led to a passion for understanding how social marketing can impact business. He served as the President of the Business Marketing Association Boston for an unprecedented 3-year term leading the group to 'Chapter of the Year Award' and 'Outstanding Programming Award' in 2008. Mike received a BA in Organizational Psychology & Business Communications from Stonehill College and an MBA from Bentley University in 2001.

Customer Reviews

Top Customer Reviews

Format: Paperback
You can find plenty of books about social media marketing by people who don't do much of it. What makes Stand Out such a stand out is that the author not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences.

This book is worth its cover price for chapter 4 alone. It it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Lewis has the benefit of being able to tap into the knowledge that huge brands like Major League Baseball have gained from analyzing millions of customer reactions, and some of the insights are fascinating. For example:

--People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.

--Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

--Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

In addition to actionable statistics like these, Lewis offers practical advice buttressed by concrete examples. For example, "Content should be focused on the needs of your prospects and customers - not on you, your company or your product." While experienced social marketers may think this advice is obvious, it's stunning how few marketers think this way.
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Easy to understand and good jnformation. This book digs in to social media with practical advice.
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Format: Paperback
As anyone who looks at the Web knows the social media space has gained legitimacy and investments in social media marketing continue to rise every year. That is the good news. The difficulty that this book addresses is how to stand out in a crowded field. We are generating more content every year or two that ever before and much of this is through social media.

While you can buy Twitter followers, and Facebook likes, as well as use other tricks and short cuts for some measures of impact, the meaningful measures cannot be faked but are based on creating good content and promoting it well. You need both sides of that equation and this book is a good primer to be successful at both.

You need to be seen as unique. Then if you are successful, expect to be copied so you need to unique again. You need to be in a constant state of innovation. Mike offers the Levis Friends Facebook Store as an example. Once you enter this online store you get a personalized shopping experience based on the likes and recommendations of friends. They placed a Like button next to the SKU for each item in the store to encourage participation. It is a good idea and I can see how this would work for Facebook addicts. I can imagine that many of the people who flock to Facebook would want to know what jeans their friends like. Personally, I tend to look for bargains but then I also do not spend much time in Facebook. But then 350 million suffer from "Facebook addiction."

Time Magazine named "you" as the person of the year in 2007 put a mirror on the cover. These types of tactics will appeal to those interested in the social mirror. I have to admit that while clothes may not be where I focus, I am intrigued by what people do think in areas of interest to me such as social media or even art.
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Format: Paperback
As a member of my company's social media marketing team, I found this book to be extremely helpful in providing tools to help brands think strategically around their social marketing efforts. The book goes beyond the typical "why you should be on social media" to offer a more comprehensive look at what marketers can do to capitalize on the power of the social web. I've only had the book for a few weeks now and it's already ear marked in certain parts and I've gone back to a couple of chapters many times to bring the tools back to my team to implement. The book is really well written and set up in a way that will allow marketers to immediately put the advice and guidelines to use. Highly recommended.
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Format: Paperback
Mike Lewis demystifies what is required to launch and grow a social media initiative for companies of all sizes. This step-by-step guide provides a range of information from the best times to post, to how-to set up processes and work flow. Through case studies you'll learn how companies have differentiated themselves on the social web by listening for leads and engaging prospects to win business. In addition to theoretical discussion on social media as the next wave in a communication revolution, Mike Lewis details concrete processes for analyzing your ROI. As a supplement to Lewis' book, Standoutsocialmarketing.com provides a wealth of information to further support you in this new world of marketing.
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Mike Lewis' book Stand Out Social Marketing is written as a hand-on aide to the social marketing geek who hasn't quite figured it out. It's not easy being different, in fact oftentimes in social media its a lot easier to blend in, but with Lewis' help and a little creative juice, there's no reason your company cannot stand out like Dwight Howard in his middle school team picture. It's clear the the social marketing world is just beginning to develop, so get on the front lines, take some risks, make some changes and see the results.
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