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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence Paperback – November 12, 2012
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About the Author
Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.
More About the Author
Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels. Clients include Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, Computer Associates, Fairmont Hotels and many others.
Mike is a 15-year marketing vetran working at early-stage technology companies including StreamServe (now OpenText), Salesnet (acquired by RightNow) and RightNow Technologies (now Oracle) where he helped facilitate their growth into highly successful organizations. Those experiences led to a passion for understanding how social marketing can impact business. He served as the President of the Business Marketing Association Boston for an unprecedented 3-year term leading the group to 'Chapter of the Year Award' and 'Outstanding Programming Award' in 2008. Mike received a BA in Organizational Psychology & Business Communications from Stonehill College and an MBA from Bentley University in 2001.
Top Customer Reviews
This book is worth its cover price for chapter 4 alone. It it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Lewis has the benefit of being able to tap into the knowledge that huge brands like Major League Baseball have gained from analyzing millions of customer reactions, and some of the insights are fascinating. For example:
--People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.
--Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.
--Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.
In addition to actionable statistics like these, Lewis offers practical advice buttressed by concrete examples. For example, "Content should be focused on the needs of your prospects and customers - not on you, your company or your product." While experienced social marketers may think this advice is obvious, it's stunning how few marketers think this way.Read more ›
While you can buy Twitter followers, and Facebook likes, as well as use other tricks and short cuts for some measures of impact, the meaningful measures cannot be faked but are based on creating good content and promoting it well. You need both sides of that equation and this book is a good primer to be successful at both.
You need to be seen as unique. Then if you are successful, expect to be copied so you need to unique again. You need to be in a constant state of innovation. Mike offers the Levis Friends Facebook Store as an example. Once you enter this online store you get a personalized shopping experience based on the likes and recommendations of friends. They placed a Like button next to the SKU for each item in the store to encourage participation. It is a good idea and I can see how this would work for Facebook addicts. I can imagine that many of the people who flock to Facebook would want to know what jeans their friends like. Personally, I tend to look for bargains but then I also do not spend much time in Facebook. But then 350 million suffer from "Facebook addiction."
Time Magazine named "you" as the person of the year in 2007 put a mirror on the cover. These types of tactics will appeal to those interested in the social mirror. I have to admit that while clothes may not be where I focus, I am intrigued by what people do think in areas of interest to me such as social media or even art.Read more ›
Most Recent Customer Reviews
Great read! This book gives great advice and backs it up with case studies and examples. Loved the metrics and ROI sectionPublished 22 months ago by Robyn Hatfield
Good book for understanding the challenges and purposes of standing out with Social Marketing. Gives foundation and thought provoking ideas for building relationships that can... Read morePublished on September 24, 2013 by Angelina
Haven't finished reading, but so far it is proving to be worth the purchase price. Good information compiled in easy to understand language. Read morePublished on September 4, 2013 by Susan B.
Mike Lewis is a rare, smart and talented marketer - there are many great marketers, but few of them have the gift of distilling their years of wisdom into a great book that all... Read morePublished on January 10, 2013 by Lora Kratchounova
Stand Out Social Marketing is a next-level social marketing book had to address what will come next after all the social media best practices are established and commonly followed. Read morePublished on December 30, 2012 by Sal Giliberto