Product Details

• Format: Closed-captioned, Color, NTSC
• Rated: NR (Not Rated)
• Number of tapes: 1
• Studio: Cerebellum Corp
• VHS Release Date: April 3, 2000
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• ASIN: 6305214336
• Amazon Best Sellers Rank: #290,830 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

Amazon.com

The makers of the Standard Deviants series set out to liven up their topics. In Marketing the Deviants get zany for an hour and 45 minutes of basic marketing principles, all the while underpinning their tomfoolery with solid educational methods like mnemonics, visual triggers, and (more or less) real-world application. Amid goofy graphics and hockey-playing cartoon characters, the Deviants cover a wide range of topics, including generation of sales, marketing processes, sources of information, audience targeting, pricing strategy, product placement, and objectives of promotion. And they'll make it fun, by gum, or they'll die trying.

The lively (some might say silly) examples used in this video successfully ground the abstract concepts of marketing. The video's imaginary scenarios, complete with invented products and entrepreneurs, allow for traceable complications and supply a format for testing solutions. In between examples, the Deviants break down ideas into their parts, paraphrase formal terms, recast concepts in varying contexts, and review material regularly.

The wacky antics and quick, flashy production of Marketing may irk a too-sophisticated audience. But as an accessible, energetic presentation, it gives you exactly what you need to grasp the basics. --Emily Bedard

Product Description

The Standard Deviants will take you through the marketing process, where developing and delivering goods and services combine to satisfy customer wants and needs. You will learn all about distribution channels, mission statements, pricing strategies, targeting, the four P's of marketing and more. This thorough and clever video is sure to make marketing clear, enjoyable...and profitable!

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars An Excellent Video!, October 2, 1999

By A Customer

This review is from: The Standard Deviants: Marketing [VHS] (VHS Tape)

I am an instructor at a community college,and this video allowed me to show parts of the video relating to what we were discussing that week. It is a great extra to lectures. I would recommand anyone who wants to know the basics of marketing, to purchase this video-funny and light, I and my students enjoyed it. I will use this video for many semesters to come!

5 of 5 people found the following review helpful:

4.0 out of 5 stars Great with college students as a class review of material., July 22, 1999

By A Customer

This review is from: The Standard Deviants: Marketing [VHS] (VHS Tape)

The Reasonably Priced World of Marketing was a big hit with students enrolled in their sophomore year at the American College of Management and Technology. It was a fun, effective way to review for the mid-term and final exams in my Principles of Marketing class. My usually picky students found themselves laughing and learning through concepts reinforced by cool graphics and amusing dialogue. At the end of the quarter, I had trouble locating the tape and I believe an enthusiatic student now has it for their private collection. I got on-line to reorder another one for next year but this time I'll keep it under lock and key.