Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all top-notch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and different aspects of being creative. Standing on the Shoulder of Giants grasps the best-of Vaske´s eminent enquiries , including interviews and pictures with Oliviero Toscani, Wim Wenders, Dennis Hopper, Mike Figgis, Damien Hirst, Michael Conrad, Tony Scott, Adrian Lyne, Neville Brody, Alan Parker, etc.
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About the Author
Hermann Vaske is a successful author, producer & director. After work- ing as a Creative Director in various international ad agencies & pro- ducing award-winning campaigns, Vaske founded "H. Vaske´s Emotional Network", an ad agency & production company in Frankfurt which combines his own writing, producing & directing talents with those of other highly creative people (W. Wenders, B. Geldorf, D. Hopper, etc.)
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
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This review is from: Standing on the Shoulder of Giants: Hermann Vaske's Conversations with the Masters of Advertising (Paperback)
Imagine you can actually talk with the legends of advertising business. Imagine that they indeed have half an hour for you. Imagine them telling you the circumstances and inspiration behind their noteworthy projects. That is the kind of info you receive in this book. Great work of Hermann Vaske, in his interviews he knows which buttons to push in order to access the Creative Side of the Force. Highly recommended
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