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Starbucks VIA Ready Brew Italian Roast Coffee 1.4oz 12 Single Serve Packets

from Starbucks
4.6 out of 5 stars 39 customer reviews
| 4 answered questions
About the Product
  • A pack of 12
  • The rich and smooth aroma of a real cup of coffee
  • This is 100% Arabica coffee, ethically sourced

Frequently Bought Together

  • Starbucks VIA Ready Brew Italian Roast Coffee 1.4oz 12 Single Serve Packets
  • +
  • Starbucks VIA® Colombia Coffee, Medium Instant, 1.4 Ounce
  • +
  • Starbucks Via Instant Medium Roast Colombia Coffee, 26 Count
Total price: $49.71
Buy the selected items together


Product Details

  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • ASIN: B004JPWY9W
  • UPC: 762111853103
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #7,761 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By Jeremy Storly VINE VOICE on September 30, 2011
Verified Purchase
There is no such thing as a perfect instant coffee. There is no such thing as a perfect instant coffee. There is no such thing as a perfect instant coffee.

Now that we've made that perfectly clear, Starbuck's Via is the best there is. The Italian Roast is absolutely amazing...for an instant coffee. I drink it when I teach, and it is so much better than the watered-down rat pee in the teachers' workroom. Incidentally, that an instant coffee is superior to a brewed coffee is a sad reflection on the quality of coffee brewed at the workplace, but I digress...

The rich flavor of this coffee is an unexpected treat, and although it is recognizably instant to the taste of a true coffee-lover, it is not bad. The quality and character of this coffee are incredible... for an instant coffee.
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Verified Purchase
This is the Prince of Instant Coffees. If that's not Starbucks' tagline for Via, it should be. I don't know why exactly it would be the Prince (and not the King or Baron or Duke) but it just sounds cool. Lots of caffeine in this product too, so don't have four at once because it can reallllllly get to you after you've had four and it can be hard to stop talking or finish thoughts HAHAHA jittery now but it's ok.

Sorry. Trying hard to slow down right now. Great product with admirable caffeine content.
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Verified Purchase
Came fast; good price. I got tired of my local supermarket being out of the roast I wanted. I never drank instant coffee until Starbucks came out with VIA. Now, I make myself one real latte with my espresso maker every morning and then follow up with VIA when working.
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I use this pretty often now instead of the pod maker as the Nespresso is pretty noisy at 5am...I use just a half packet with hot water and I have coffee made quietly, so as not to disturb anyone, and I really like the taste....
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By Katrina M on February 6, 2013
Verified Purchase
It certainly tastes better than the average coffee. Since it's instant, that's a good thing. It is on the strong side, but I'm not a big coffee drinker either. I just wanted something quick for the mornings.
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I like one cup of coffee in the afternoon at work and I want it strong. With Via I can make one cup of decent coffee quickly. It's also a good product to take traveling. It's so much better than restaurant coffee but you don't pay the ridiculous price you can pay at a Starbucks. It's a huge improvement over instant coffee, but it's not equal to the real thing. Honestly, I think it deserves 3 1/2 stars.
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This stuff is incredible, and is great for hiking / backpacking. Of course, it is also great anytime. We did find a better price at c o s t c o. I had to contact starbucks directly, spoke with a man named Courtney to cancel the order (had only been 1 hour). He said the order was canceled -- but the coffee showed up, and they charge my card. This part no so cool, but the coffee is still good.
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As others have said, for an instant coffee, Sbux via is tops. It will never be as good as fresh brewed quality coffee, but hey, if you're at home then don't be lazy and brew some real java. This stuff is perfect for backpacking and camping- I also brought a large amount of it when I travelled to India and Nepal...my fellow backpackers were begging me to have some...Overall, it is the best instant coffee that I have ever tried. Try some.
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